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In this episode, we will discuss the use of trademark symbols in putting the world on notice of your trademark.
Our lead-off quote:
Your premium brand had better be delivering something special, or it’s not going to get the business.
Central theme: Marketing begins with knowing the brand name you are seeking to highlight. Don’t get hung up on domains and corporate names, seek to build a premium identifiable brand. After all, Nike started off as just athletic shoes, the value is in the brand name.--