BY AURELIA MITCHELL DURANT Globalization has become a reality for the planet. The very loose and fluid definition of globalization is summed in an often-quoted quote by former Secretary-General of...
By Chloe Coska | amdlawgroup.com
The famous mouse ears logo is in the middle of a vicious battle between the giant Disney and Deadmau5. The firm has started a legal fight against DJ Deadmau5, pronounce as “Deadmouse” claiming his logo is too similar to their Mickey Mouse ears symbol. Disney has filed papers to prevent the attempt of registration of the mark consisting in a mouse head with black ears, black face, white eyes and white mouth.
According to Disney “Applicant’s Mouse Ears Mark is nearly identical in appearance, connotation, and overall commercial impression to Disney’s Mouse Ears Marks. Accordingly, applicant’s Mouse Ears Mark so resembles Disney’s prior used and registered Disney’s Mouse Ears Marks as to be likely, when used in connection with Applicant’s Products and Services, to cause confusion, or to cause mistake, or to deceive under Section 2(d) of the Lanham Act.”
Joel Zimmerman well known as DJ Deadmau5 answered to Disney accusations in a twitter post saying there was little proof of consumer confusion between the two logos. He has also pointed out that he is ready to fight it out in court. Furthermore, according to his lawyer, the trademark is already registered in 30 countries and said that if Disney wins it could be a real blow to his business.
What do you think? Do side with the mouse or the DJ?