Market Segmentation and Intellectual Property

Intellectual property is a very important resource, and it is no surprise Forbes Magazine has called it among the most important resources in the 21st century. Despite what product or service a business makes or provides, intellectual property is being created and used in some way. Whether it be a trademark or confidential information, it is important for a business to protect its intellectual property.

Mobile Marketing: Proceed with Caution

By Christina Severino | amdlawgroup.com
In addition to the soaring popularity of social media, the advances in technology have lead many fashion and beauty brands to target consumers through mobile technology. Companies such as Target offer an SMS service in which they send coupons to customers on a regular basis, right to their mobile device.

Peter Fonda Brings Suit for ‘Easy Rider’ Shirts Against Dolce & Gabbana, Nordstrom

Italian luxury fashion designers Domenico Dolce and Stefano Gabbana have been caught in a fresh legal bind, this time over their brand’s t-shirts sold by American fashion retailer Nordstrom, also a defendant. The shirts, which were priced at up to $295 apiece, have since been removed from sale on Nordstrom’s website. Actor Peter Fonda is suing for at least $6 million in compensation, claiming that the iconic images of himself in the classic 1969 film, “Easy Rider”, were used without his permission. Movie stills of Fonda on a motorcycle and the movie’s title in its original font are emblazoned on the t-shir

Protecting Your Brand: U.S. Customs and Border Patrol

By Diana Chan | amdlawgroup.com
Last summer, the United States Customs & Border Patrol (CBP) in Los Angeles, California, seized over 16,000 counterfeit Hermès handbags, valued at $295,665. If they were genuine Hermès handbags, the total retail price would have been nearly $211 million. In May of this year, CBP in Jersey City, New Jersey, intercepted 185 counterfeit guitars bearing trademarks such as Gibson, Les Paul, and Martin. The counterfeit guitars were being sold for $200 to $500, while the retail price of genuine models range from $2,000 to $54,000.

Is the NFL’s Media Policy Absurd?

The Super Bowl is set to be played this Sunday, February 1, 2015, and while many are wrapped up in the deflate-gate controversy surrounding the New England Patriots following the AFC Championship Game against the Indianapolis Colts, some are still left scratching their heads concerning Marshawn Lynch’s presence (or lack thereof) in the media.

Google and Policy Violation Checker

Google and Policy Violation Checker

Originally posted 2013-05-21 10:55:34. By Sohyeon Lee | amdlawgroup.com On 2 May 2013, Google filed a patent application for Policy Violation Checker— a system that detects problematic phrases in electronic documents. The purpose of this system is to prevent phrases that could potentially violate company policies or cause legal conflicts for businesses and individuals. In […]

The Battle of Trademark Squatters In China

Originally posted 2014-04-16 17:10:31. By Sereine Brudent  |  amdlawgroup.com May 1, 2014 will mark a new frontier of Trademark Law in the People’s Republic of China. This third amendment seeks to address and define numerous areas of Trademark Law in order to circumvent trademark infringement. Previously, trademark rights were granted on a “first-to-file” principal, which […]

Amazon’s Merchandising and Trademark Law

Muti Time Machine Inc, v. Amazon.com deals with the question of whether Amazon’s search results violate trademark law. Multi Time Machine sued Amazon for copyright infringement. For those of us who are familiar with Amazon, we have probably found ourselves searching for something on Amazon, adding it to our shopping bag, and then proceeding to find another ten items we would also like to buy. There is no doubt that Amazon benefits customers in the way that it offers complementary and competitive products. On the other hand this does not make many trademark owners happy as they may loose the purchase to a competitor

Be Aware of Google’s Copyright Infringement Policy Changes – International Intellectual Property Law – Case Study #10

Originally posted 2012-08-21 15:42:26. The search engine, Google has made some very interesting changes to its search algorithm aimed at deterring the use of sites that host copyright infringing content. This is a critical step in protecting valuable creative content on the internet. Google is now taking into account the number of valid copyright removal […]