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Branding

Preserving Originality in Branding through Trademark Protection

By Ozelle Martin | amdlawgroup.com
Originality is the cornerstone for building a formidable identity for a brand. Marketers, branding professionals, entrepreneurs and the like spend a great deal of time brain-storming the elements that would ensure that a brand is memorable and readily identifiable by its consumers and potential consumers. Furthermore, the originality of a brand’s identify is the greatest reputational asset that any business can possess and it must be preserved and protected.

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015: The Top 10 Most Valuable Brands

In this episode, we discuss the Top 10 Most Valuable Trade

Lead-off Quote

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.   ~Scott Bedbury

Top 10 Most Valuable Trademarks as of 2018.  

Amazon $150.8 Billion
Apple $146.3 Billion
Google $120.9 Billion
Samsung $92.3 Billion
Facebook $89.7 Billion
AT&T $82.7 Billon
Microsoft $81.2 Billion
Verizon $62.8 Billion
Walmart $61.5 Billion
ICBC $59.2 Billion 

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Licensing for Small Businesses

An important aspect of intellectual property rights is the ability to create licensing agreements. However, an effective licensing agreement requires a few key factors.

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Doing the Most!: 50 Cent Expands Empire with New Disney Deal

Curtis “50 cent” Jackson is the classic rags to riches tale. He grew up on the streets of Jamaica Queens, NY, where he was shot 9 times, and managed to survive the encounter. One could make an argument that the 39 year old rapper was destined to give the world something great. Not only has the mogul churned out one of the best-selling rap albums of all time with his debut “Get Rich or Die Tryin” in 2003, but he has also become a successful actor, and one of the most savvy business men in the music industry. In conjunction with his condom brand, entitled “Magic Stick”, and one of the most lucrative beverage deals in history with his “Formula 50” Vitamin Water, the multi-talented Jackson has now entered the audio industry with a new headphone deal with Intel, SMS Audio, and Disney.

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011: Celebrity Trademarks

In this episode, we chat it up about some really interesting celebrity trademarks.

Our lead-off quote:

Certainly I was typed. But what is typing? It is a trademark, a means by which the public recognizes you. Actors work all their lives to achieve that. I got mine with just one picture. It was a blessing. ~Boris Karloff

We talk about the brands of President Donald Trump, Taylor Swift, Paris Hilton, Curtis “50-Cent” Jackson, Michael Buffer, Tim Tebow and Anthony Davis.

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Legal Rules for Brand Influencers: Four Points to Consider

By Shandice Sluch | www.amdlawgroup.com With the rising popularity of social media, brands find themselves taking advantage of platforms like Instagram and YouTube to advertise. In fact, companies have invested millions of advertising and marketing dollars in the use of social media influencers. These influencers, also known as brand ambassadors, partner with companies to advertise their […]

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Taylor Tries To Trademark Tracks

Taylor Alison Swift, world renowned country music and pop sensation, is no stranger to the world of intellectual property. In recent years she has been sued for Trademark Infringement of Her Brand Lucky 13, she has created, and obtained, copyrights in chart topping albums, and pulled her music off media streaming giant Spotify. Taylor is at it again. She has recently filed for trademark rights of her works “This Sick Beat”, “Party Like It’s 1989”, amongst others. Taylor has not been granted any of these trademarks, as of yet, by the United States Patent and Trademark Office.

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007: Eight Thoughts About Developing a Viable Business Idea

Eight Thoughts About Developing a Viable Business Idea =
When you start, do not worry about viability.
Sometimes the best discoveries come by accident.
Look for ideas that require as little capital as possible.
Seek out ideas that will general some quick sales.
Look for products or services that can withstand your growing pains.
Seek to develop a product where there are a quantifiable number of customers.
Avoid products that are merely an extension of a competitor’s product.
Stay away from products that depend on government approval.

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The Brand Protection Woes of the Fashion Brand Zara: Chinese Trademark “Hijacking”

News about Zara is all over the press lately. Zara’s founder, Amancio Ortega, recently surpassed Warren Buffet as the world’s second-richest man; several days later, the billionaire was also accused of being one of the most racist. Now, a $40 million discrimination lawsuit claiming he favors hiring employees who are “straight, Spanish and Christian”, has been filed against him. This lawsuit absolutely adds fuel to the flames for Zara, because remotely in China, Zara’s “backyard” is “on fire”.

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What You Should Know About Licensing Your Brand

By Chloe Coska | amdlawgroup.com
Licensing means renting or leasing an intangible asset to another party who want to use the brand. A licensing agreement grants the right to develop, manufacture, to market and sell a product or service associate with the brand. Licensing is a way to be engaged in new business without the cost of manufacturing, marketing or facilities etc…

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A Tale of Two Stores: To Change or Not to Change

By Breanna Pendilton | amdlawgroup.com
With back to school shopping just around the corner, I can’t help but wonder what happened to some of my own favorite back to school stores. Stores like JC Penney’s and Abercrombie and Fitch were all the rage growing up when it was time to do school shopping and now, these two stores are basically non-existent. “What happened to them?” you ask: Change. With the times changing, stores like these found themselves plummeting in sales and holding on by a thread, literally.

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