No Major Holiday Discounts for Michael Kors

Just when we thought the holiday season could not arrive any sooner, companies have already geared up for holiday shopping. Starbucks has begun promoting its holiday red cup and seasonal flavors, while the Wall Street Journal has set up a “Christmas Sale Tracker” that updates every hour to help readers monitor prices for the “hottest gifts.” As consumers prepare to buy gifts, they typically are looking for popular items at the lowest price. Michael Kors, however, is not planning on offering any promotion deals.

The Secret is Out!

By Breanna Pendilton |
As mentioned in a previous blog, British luxury shirt retailer Thomas Pink filed an infringement action about a year ago against Victoria’s Secret with a court in London, alleging that the Victoria’s Secret PINK line confuses customers by marketing and selling products under the label “PINK” which is also a name under the Thomas Pink brand. Well, the verdict (or should I say “the secret”) is out! Judge Colin Birss ruled against Victoria Secrets saying that customers in Europe might associate the traditional shirt maker with underwear. But is it not this difference (the distinction between shirts and underwear), which should warrant the opposite verdict?

Ready to Expand to China? Don’t Wait to Register Your Brand

By Diana Chan |
Because of the sheer number of people (and potential consumers), businesses are often drawn to the idea of expanding their brand and marketing their products in China. But businesses should be wary when taking their brand to China especially if they have not yet registered their trademark in China.

A Tale of Two Stores: To Change or Not to Change

By Breanna Pendilton |
With back to school shopping just around the corner, I can’t help but wonder what happened to some of my own favorite back to school stores. Stores like JC Penney’s and Abercrombie and Fitch were all the rage growing up when it was time to do school shopping and now, these two stores are basically non-existent. “What happened to them?” you ask: Change. With the times changing, stores like these found themselves plummeting in sales and holding on by a thread, literally.


By Eliana Rocchi |
When you seek a patent for your invention you should know that the “classic” type of patent, called “utility patent”, is aimed to protect its functional and structural features. If you also want protected your invention’s visual characteristics, like its shape or its decoration, you might need a design patent. In fact, the appearance of your invention will not be covered by a utility patent if it is not functional to the working of the invention itself, if it only serves, in other words, just an ornamental purpose.

Doing the Most!: 50 Cent Expands Empire with New Disney Deal

Doing the Most!: 50 Cent Expands Empire with New Disney Deal

Curtis “50 cent” Jackson is the classic rags to riches tale. He grew up on the streets of Jamaica Queens, NY, where he was shot 9 times, and managed to survive the encounter. One could make an argument that the 39 year old rapper was destined to give the world something great. Not only has the mogul churned out one of the best-selling rap albums of all time with his debut “Get Rich or Die Tryin” in 2003, but he has also become a successful actor, and one of the most savvy business men in the music industry. In conjunction with his condom brand, entitled “Magic Stick”, and one of the most lucrative beverage deals in history with his “Formula 50” Vitamin Water, the multi-talented Jackson has now entered the audio industry with a new headphone deal with Intel, SMS Audio, and Disney.

Michael Kors v. Costco: Bait-and-Switch Trademark Lawsuit

Michael Kors is reportedly seeking a court order to prevent further advertising of its items by Costco. Additionally, profits and punitive damages as a result of the contested ads are being sought. Costco does not sell Michael Kors bags either in retail stores or online, and the misleading pricing is a far cry from the high end prices seen on the Michael Kors website, ranging from $298 to $1195.

Celebrity Fashion and Street Fashion: Brand Awareness for Luxury Brands

By Diana Chan |
When it comes to celebrity fashion, people are wondering what brand celebrities are wearing especially at red carpet events like the Golden Globes or the Oscars. One of the reasons people are so drawn to watching these events are to see what celebrities are wearing. The first questions media outlets ask are related to what the celebrity is wearing. And the response is almost always a luxury, high-end designer. For emerging luxury designers, having their brand identified with a particular celebrity enhances their recognition and puts their brand in the spotlight, giving designers a chance to showcase their brand. Celebrity fashion also goes beyond red carpet events and focuses on what celebrities wear in their day-to-day lives. As social media closely follows celebrity trends, brand awareness can be magnified through photos of what celebrities are repeatedly wearing and comparisons among what trends celebrities are embracing.

All About Labels

By Ann Marie Sallusti |
Some consumers are more interested in buying a product for the label or brand it represents rather than the functionality of the product. Regardless of the price, a consumer may be willing to spend more money to own a product with a well-known label, such as Starbucks, Louis Vuitton, Apple, and Ralph Lauren. There may be a cheaper product on the market, but the consumer will pay extra money to own and use a popular name brand. The consumer is essentially buying the product for its label. The label is important to some consumers to determine whether it will be a worthwhile purchase. In an article written by David Ning, he explains some helpful details to consider before splurging on a designer product. For example, he discusses the design value, the importance of the item to the consumer, and whether the product is classic or seasonal. A product can be “in style” for a particular length of time, where the product value eventually expires. On the other hand, classic products are timeless, where the product value never expires. The value of the product is often calculated by society views and the importance of the item to the consumer. Even though one consumer may believe a product is seasonal, the same product may be invaluable to another consumer.

The Brand Protection Woes of the Fashion Brand Zara: Chinese Trademark “Hijacking”

The Brand Protection Woes of the Fashion Brand Zara: Chinese Trademark “Hijacking”

News about Zara is all over the press lately. Zara’s founder, Amancio Ortega, recently surpassed Warren Buffet as the world’s second-richest man; several days later, the billionaire was also accused of being one of the most racist. Now, a $40 million discrimination lawsuit claiming he favors hiring employees who are “straight, Spanish and Christian”, has been filed against him. This lawsuit absolutely adds fuel to the flames for Zara, because remotely in China, Zara’s “backyard” is “on fire”.