Following the news of McDonald’s seeking to secure the term “McBrunch”, we thought in order to have a better understanding of McDonald’s interests at large, to do a post about the marks the company has tried to secure over the years.
Owned by Nike since 2003, Converse’s Chuck Taylors have existed as a classic pair of shoes. Converse’s Chuck Taylor All Stars, commonly known as “Chucks,” are well-recognized by its classic rubber toe and sole and variety of colors. But over the years, look-a-likes from brands like Skechers, H&M, Fila, Ralph Lauren, Walmart, and several others have now led Converse to sue 31 companies for trademark infringement.
By Christina Severino | amdlawgroup.com
The process of launching a new line of products or an addition to an existing collection often involves centering a marketing campaign on the reputation or quality of the brand producing it. The status of a brand itself is oftentimes heavily relied upon during promotions if the brand already carries the prestige of a higher-tiered luxury brand. Recently, Marc Jacobs launched its campaign for the addition of the “Incognito” handbag to its line. Rather than focusing in on the brand’s name and reputation, Marc Jacobs decided to take the alternative angle of showing consumers the origin and process of crafting its handbags.
An important aspect of intellectual property rights is the ability to create licensing agreements. However, an effective licensing agreement requires a few key factors.
Daimler AG (Mercedes) will buy 25 percent of Italian motorcycle maker Agusta, legendary in the motorcycling field for having won at least 75 world championship rider and constructor titles. Daimler said that it would buy the stake via its Mercedes-AMG performance car unit and seat on Agusta board.
Tadashi Yani, who became the second richest man in Japan, founded the relatively new Japanese brand Uniqlo. There are more than 1,500 stores around the world; New York’s Fifth Avenue Uniqlo store encounters 6,000 customers daily and each customer buys an average of four items. How did Uniqlo’s fashion label rise to the top in such a short period of time? Many fashion companies focus on the high fashion runway trends and translate them into affordable versions, but Uniqlo takes it back to the basics. Uniqlo’s clothes are simple and practical. Although the company only has few styles to choose from, each style of clothing comes in over a hundred colors. Because Uniqlo’s products are not elaborate, buying fabric is cheaper—which allows the company to provide cheaper prices for its consumers. Uniqlo also has a team of textile masters who develop new high-tech fabrics for the brand. For example, Uniqlo developed a line of underwear using heat-regulating fabric with Toray industries, a Japanese chemical company.
By Diana Chan | amdlawgroup.com
Technology has become key to fashion from creating the designs to marketing the product. But what about wearable technology as part of high-end fashion lines?
Unlike retail shopping, prices for domain names are not easily known. However, Andrew Rosener offers his method to assessing the value of generic domain names.
The fashion brand, Ralph Lauren, well-known for its “Polo Player” logo recently won a trademark battle against FreshSide. Back In late 2009, FreshSide Ltd. applied to register a trademark with OHIM, the EU body responsible for Community Trademark registrations. FreshSide, which does business as “Chuck” applied to register a mark consisting of a polo player on a bicycle.
By Christina Severino | amdlawgroup.com
In celebration of our independence this weekend, a fashion feature of our very own leading ladies is warranted and may even leave you star-struck to find out who foots the bill for their glamorous garb.
Kathy Stewart | amdlawgroup.com
To introduce one to domain names and domain registration, one must begin with a basic understanding of the World Wide Web, in particular websites. Every computer on the Internet has an Internet protocol or IP address, which is a unique string of four numbers separated by periods, such as 22.214.171.124. Since remembering the IP address of Websites would be nearly impossible, a domain name system was created to replace the length of IP address thereby assigning a unique name to each numeric IP address. A domain name is therefore the unique name given to that particular website or IP address.
Besides unifying labeling practices across European member states, the Cosmetics Regulation also positively affects the integrity of beauty marketing and advertising, including the usage of “texts, names, trademarks, pictures and figurative or other signs” linked to the products. Such labels and representations of the product must meet the requirements of “legal compliance, truthfulness, support, honesty, fairness and informed decision making”.
Today’s expansion of social media websites has created a lot of new opportunities for companies to promote their brand, allowing for new forms of interactivity with countless customers simultaneously. At the same time, though, social networking websites like Facebook or Twitter also make it easier to lose control over one’s brand as anyone can create a Facebook or a Twitter account that contains the company’s brand name or engage in unauthorized uses of their trademark and the magnitude of information going through those websites is hardly easy to control. Here you can find some tips that will help in devising a safe and effective social media strategy without endangering your brand.
By Eliana Rocchi | amdlawgroup.com
The expression “Public domain” is generally used with reference to the works that belong to everyone and are available for public use. The concept comes from copyright law. It identifies those creative works that are not protected by copyright and thus may be used freely by the public. In other words anyone can copy them or modify them or generally use them in any way they wish.
After the much hyped keynote speech last week, Apple’s CEO, Tim Cook, introduced the Apple Watch. Companies like Google and FitBit have been trying to promote wearable technology by working together with fashion designers to create wearable technology that is fashionably appealing rather than appearing like a gadget. However, companies have struggled to get consumers to jump on the bandwagon. Will Apple be able to overcome this gap between of wearable technology and fashion?