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Branding

“Made-For Outlet” Fashion Lines: Friend or Foe?

By Christina Severino | amdlawgroup.com
The advent of outlet malls during the 1980s once primarily served as a depository for surplus and blemished merchandise of manufacturers. However, consumer demand for luxury brands in a lackluster U.S. economy has soared in recent years. There are currently over 13,000 outlet malls in the U.S. alone, each covering roughly 200,000 square feet. The demand has gone up so much that some brands are producing discounted lines specifically for outlet shops. For example, companies such as J. Crew and Ralph Lauren have designed lower-quality lines which mimic pieces found in their traditional store fronts and high-end department store chains. J. Crew has recently announced plans to open its own line of discount stores, “J. Crew Mercantile.” Retailers such as these will surely go toe-to-toe with “fast fashion” brands such as Forever 21, who rapidly produce low-priced replicas of lines fresh off the runway. They will also create another profitable channel for luxury brands, in order to reach cost-conscious consumers. On the other hand, will doing so threaten the command of the most sought-after labels?

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Norwegian Men’s Underwear Company Trademark Too “Vulgar”?

The brand under investigation “Comfyballs”, established in Scandinavia in 2013 has been since expanding in Australia, New Zealand and UK. “Comfyballs” uses a design called PackageFront, which is supposed to reduce heat transfer and enable freer movements. The Norwegian brand was planning to release its product onto the US market this year but the USPTO has denied the company’s application to register the trademark in the US judging the name “vulgar”.

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Loyalty can’t always buy you love: Why loyalty programs only go so far…

By Christina Severino | amdlawgroup.com
In an effort to build consumer loyalty, brands are increasingly putting more focus on loyalty programs more than price promotions and other discounts. A recent report by MarketingWeek indicated that promotions typically circulated through loyalty programs tend to be the most successful method of converting customers to their brand, through coupons or other reward point systems.

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Lindsay Lohan’s Shopping App Thwarted

A lawsuit was filed in the New York Supreme Court by the founder of Spotted Friend, a company that offers a search engine tool in which people may find and purchase items found in pictures their friends have posted or shared with them. Spotted Friend has brought the action against Lindsay Lohan, her younger brother Michael Lohan, Jr., and Vigme, Inc (Vigme)

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The Battle Between Graffiti Artists and the High Culture of Fashion

Cavalli, an Italian fashion designer, used direct design by artists from the San Francisco Mission District in his 2014 Spring and Summer clothing line. Three graffiti artists, Jason Williams, Victor Chapa, and Jeffrey Rubin, filed a lawsuit against Cavalli “for copyright infringement, unfair competition, and violations of the Lanham Act (false designation claim of origin)”, stated Walsh.

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Owning Jesus? Huh! Does Tyler Perry have a Lock on What Jesus Would Do?

By Aurelia Mitchell Durant, Esquire | www.amdlawgroup.com Trademark registration is pretty powerful, it allows you to police and protect your brand from infringers.  There are a myriad of reasons why trademark protection is awesome thing, but are there reasons when it is not?  Media mogul Tyler Perry was recently granted permission to use the title, […]

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Preserving Originality in Branding through Trademark Protection

By Ozelle Martin | amdlawgroup.com
Originality is the cornerstone for building a formidable identity for a brand. Marketers, branding professionals, entrepreneurs and the like spend a great deal of time brain-storming the elements that would ensure that a brand is memorable and readily identifiable by its consumers and potential consumers. Furthermore, the originality of a brand’s identify is the greatest reputational asset that any business can possess and it must be preserved and protected.

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