Mobile Marketing: Proceed with Caution

By Christina Severino | amdlawgroup.com
In addition to the soaring popularity of social media, the advances in technology have lead many fashion and beauty brands to target consumers through mobile technology. Companies such as Target offer an SMS service in which they send coupons to customers on a regular basis, right to their mobile device.

Fashion Icon: Pharrell Williams

As a teenager, Pharrell Williams began his own record studios called Neptune with his friend and worked with many famous artists such as Jay-Z, Gwen Stefani, and Britney Spears. He also helped produce Robin Thicke’s “Blurred Lines” and Daft Punk’s “Get Lucky”. In 2014, Mr. Williams became a voice coach on the popular television show The Voice. Throughout his career as a singer, producer, and songwriter, Pharrell Williams won many Grammy awards—but his talent doesn’t end there.

Train A Child In the Way He Should Go…. And He Will Call YOU A Copycat

Last month, small Atlanta-based shoe designer, Antonio Brown, sued big time company, Louis Vuitton, for trademark infringement. Since the earlier months of 2013, Brown’s sneaker collection has been known for its distinctive metal plate placed across the toe box of its shoes. In February of this year, Louis Vuitton’s new “On the Road” collection made its debut with an all too familiar metal plate, placed right across the toe of the shoe.

New Age of Fashion: Dutch Designer Meshes 3D Technology and Haute Couture

One of fashion’s newest trends is the utilization of 3D printing technology to produce custom made clothing, footwear, and jewelry. This is just one of the innovative ways that fashion designers have been changing the face of the fashion market. Martje Dijkstra, is a distinguishing Dutch fashion designer that incorporates 3D technology into her pieces in some groundbreaking ways.

Rugby to Fashion

Tommy Bowe, an Ulster and Irish Lions rugby player, started a new gents brand clothing business called XV Kings Tommy Bowe Designs. He first involved himself in the fashion industry through collaboration with Lloyd & Pryce, a shoe brand.

New York Fashion Week Update

Following-up on the court’s decision that New York’s Fashion Week venue be moved, the show is confirmed to be moving somewhere downtown for September. There is speculation that the show will be located in multiple venues to give designers flexibility. Once the Culture Shed opens in 2017, the search for a new venue might be over. The venue located in Hudson Yard on West 30th Street will have four runways, several studios, and an exhibition space. New York Fashion Week’s contract with Lincoln Center that allowed the show to use its venue until 2020 now is rendered moot.

Fashion Inspiration: Michelle Obama

By Mercedes Joshua | amdlawgroup.com
Michelle Obama, as you know, is our First Lady and the first African American First Lady. Just by being an intelligent African American woman Mrs. Obama became an inspiration to young African American women all over the world. But once she became First Lady, she was not only an inspiration because of her intelligence or graduating from Harvard, or becoming lawyer, or for being a public servant to the people. She was also an inspiration because of her fashion sense.

Will Apple Watch Change the Demand for Wearable Technology?

After the much hyped keynote speech last week, Apple’s CEO, Tim Cook, introduced the Apple Watch. Companies like Google and FitBit have been trying to promote wearable technology by working together with fashion designers to create wearable technology that is fashionably appealing rather than appearing like a gadget. However, companies have struggled to get consumers to jump on the bandwagon. Will Apple be able to overcome this gap between of wearable technology and fashion?

Licensing Your Fashion Brand

Whether a company is small or large, licensing can be beneficial in a multitude of ways. Not only can licensing bring about an increase of revenue, but also can expand a company’s outreach and establish a permanent, recognizable brand. Establishing a brand name is a valuable marketing strategy that distinguishes a company from the rest of its competitors.

European Court Protects Ralph Lauren “Polo Player” Trademark

The fashion brand, Ralph Lauren, well-known for its “Polo Player” logo recently won a trademark battle against FreshSide. Back In late 2009, FreshSide Ltd. applied to register a trademark with OHIM, the EU body responsible for Community Trademark registrations. FreshSide, which does business as “Chuck” applied to register a mark consisting of a polo player on a bicycle.

Fashion Inspiration: Halle Berry

By Mercedes Joshua | amdlawgroup.com
Halle Maria Berry is an American actress and former fashion model. She has won an Academy Award for Best Actress, becoming the first and, as of 2014, the only African American woman to win an Oscar for a leading role. She was one of the highest paid actresses in Hollywood during the 2000s and has been involved in the production side of several of the films in which she performed. She is also a Revlon spokes model. Clearly, Halle Berry has accomplished a lot in her career and on her road to success she became a role model to young women.

Amazon’s Loss to Lush

Lush is a beauty brand that produces products from fresh organic fruit and vegetables. Their products such as makeup, soap, and face wash are not animal tested and are made fresh by hand with little or no preservative. Lush brand chose not to sell their products on Amazon but when customers searched “lush” into the search bar, similar beauty products sold by Lush appeared in the results.

Corporate Social Responsibility and Fashion

Recently, the United States Department of Labor found more than 1500 garment workers in California were owed over $3 million in unpaid wages based on a year-long survey. The Department of Labor found that suppliers directly related to Nasty Gal, Macy’s, Nordstrom, and JC Penney, and others, paid its workers below the minimum wage while also subjecting them to sweatshop-like conditions.