Last month, small Atlanta-based shoe designer, Antonio Brown, sued big time company, Louis Vuitton, for trademark infringement. Since the earlier months of 2013, Brown’s sneaker collection has been known for its distinctive metal plate placed across the toe box of its shoes. In February of this year, Louis Vuitton’s new “On the Road” collection made its debut with an all too familiar metal plate, placed right across the toe of the shoe.
Whether a company is small or large, licensing can be beneficial in a multitude of ways. Not only can licensing bring about an increase of revenue, but also can expand a company’s outreach and establish a permanent, recognizable brand. Establishing a brand name is a valuable marketing strategy that distinguishes a company from the rest of its competitors.
By Mercedes Joshua | amdlawgroup.com
Michelle Obama, as you know, is our First Lady and the first African American First Lady. Just by being an intelligent African American woman Mrs. Obama became an inspiration to young African American women all over the world. But once she became First Lady, she was not only an inspiration because of her intelligence or graduating from Harvard, or becoming lawyer, or for being a public servant to the people. She was also an inspiration because of her fashion sense.
The fashion brand, Bottega Veneta, well-known for its hand bangs and fragrances, had filed its unique “knot” design for trademark registration. Initially, the design was rejected by the USPTO because the knot was a non-distinctive product design and needed a secondary meaning. Bottega Veneta attempted to prove that its knot was distinctive through submitting its sales record, media coverage, high remarks from other fashion industry experts, and a comparison with other famous luxury brand marks.
The U.S. International Trade Commission (USITC) adjudicates claims of unfair competition involving imported articles under Section 337 of the Tariff Act of 1930 (codified as 19 U.S.C §1337). While most Section 337 investigations are intellectual property (IP)-related matters dealing with high tech products, recently, Section 337 has been used for fashion-related IP.
An Italian eyewear luxury brand, Luxottica, announced their future partnership with Intel to create fashionable smart eyewear. Luxottica own many well known brands such like Ray-Ban, Oakley and Persol; the company also collaborates with Chanel, Prada, Giorgio Armani, Miu Miu, Tory Burch, and Stella McCartney. Intel and Luxottica plan to develop smart technology for eyewear designed and perceived to be worn in the future.
For up and coming designers, fashion week provides an opportunity to get recognized and to make their mark in the fashion world. But how much does it actually cost to get to that point? Is it worth launching your own line?
By Diana Chan | amdlawgroup.com
As Abercrombie & Fitch attempts to rebrand, the company plans to remove all its logos on products in the United States by Spring 2015.
The number of design infringement cases have been increasing, as the Intellectual Property Enterprise Court, a court equivalent to the High Court regarding intellectual property matters, based in London, is hearing cases faster and at a far less cost.
An important aspect of intellectual property rights is the ability to create licensing agreements. However, an effective licensing agreement requires a few key factors.
Tadashi Yani, who became the second richest man in Japan, founded the relatively new Japanese brand Uniqlo. There are more than 1,500 stores around the world; New York’s Fifth Avenue Uniqlo store encounters 6,000 customers daily and each customer buys an average of four items. How did Uniqlo’s fashion label rise to the top in such a short period of time? Many fashion companies focus on the high fashion runway trends and translate them into affordable versions, but Uniqlo takes it back to the basics. Uniqlo’s clothes are simple and practical. Although the company only has few styles to choose from, each style of clothing comes in over a hundred colors. Because Uniqlo’s products are not elaborate, buying fabric is cheaper—which allows the company to provide cheaper prices for its consumers. Uniqlo also has a team of textile masters who develop new high-tech fabrics for the brand. For example, Uniqlo developed a line of underwear using heat-regulating fabric with Toray industries, a Japanese chemical company.
By Diana Chan | amdlawgroup.com
Technology has become key to fashion from creating the designs to marketing the product. But what about wearable technology as part of high-end fashion lines?
The fashion brand, Ralph Lauren, well-known for its “Polo Player” logo recently won a trademark battle against FreshSide. Back In late 2009, FreshSide Ltd. applied to register a trademark with OHIM, the EU body responsible for Community Trademark registrations. FreshSide, which does business as “Chuck” applied to register a mark consisting of a polo player on a bicycle.
After the much hyped keynote speech last week, Apple’s CEO, Tim Cook, introduced the Apple Watch. Companies like Google and FitBit have been trying to promote wearable technology by working together with fashion designers to create wearable technology that is fashionably appealing rather than appearing like a gadget. However, companies have struggled to get consumers to jump on the bandwagon. Will Apple be able to overcome this gap between of wearable technology and fashion?
By Christina Severino | amdlawgroup.com
In addition to the soaring popularity of social media, the advances in technology have lead many fashion and beauty brands to target consumers through mobile technology. Companies such as Target offer an SMS service in which they send coupons to customers on a regular basis, right to their mobile device.