New Trend in Infringement Litigation: Section 337

The U.S. International Trade Commission (USITC) adjudicates claims of unfair competition involving imported articles under Section 337 of the Tariff Act of 1930 (codified as 19 U.S.C §1337). While most Section 337 investigations are intellectual property (IP)-related matters dealing with high tech products, recently, Section 337 has been used for fashion-related IP.

Fashionable Google Glasses

An Italian eyewear luxury brand, Luxottica, announced their future partnership with Intel to create fashionable smart eyewear. Luxottica own many well known brands such like Ray-Ban, Oakley and Persol; the company also collaborates with Chanel, Prada, Giorgio Armani, Miu Miu, Tory Burch, and Stella McCartney. Intel and Luxottica plan to develop smart technology for eyewear designed and perceived to be worn in the future.

Tadashi: How Fashion Labels Gain Global Popularity

Tadashi Yani, who became the second richest man in Japan, founded the relatively new Japanese brand Uniqlo. There are more than 1,500 stores around the world; New York’s Fifth Avenue Uniqlo store encounters 6,000 customers daily and each customer buys an average of four items. How did Uniqlo’s fashion label rise to the top in such a short period of time? Many fashion companies focus on the high fashion runway trends and translate them into affordable versions, but Uniqlo takes it back to the basics. Uniqlo’s clothes are simple and practical. Although the company only has few styles to choose from, each style of clothing comes in over a hundred colors. Because Uniqlo’s products are not elaborate, buying fabric is cheaper—which allows the company to provide cheaper prices for its consumers. Uniqlo also has a team of textile masters who develop new high-tech fabrics for the brand. For example, Uniqlo developed a line of underwear using heat-regulating fabric with Toray industries, a Japanese chemical company.

European Court Protects Ralph Lauren “Polo Player” Trademark

The fashion brand, Ralph Lauren, well-known for its “Polo Player” logo recently won a trademark battle against FreshSide. Back In late 2009, FreshSide Ltd. applied to register a trademark with OHIM, the EU body responsible for Community Trademark registrations. FreshSide, which does business as “Chuck” applied to register a mark consisting of a polo player on a bicycle.

Will Apple Watch Change the Demand for Wearable Technology?

After the much hyped keynote speech last week, Apple’s CEO, Tim Cook, introduced the Apple Watch. Companies like Google and FitBit have been trying to promote wearable technology by working together with fashion designers to create wearable technology that is fashionably appealing rather than appearing like a gadget. However, companies have struggled to get consumers to jump on the bandwagon. Will Apple be able to overcome this gap between of wearable technology and fashion?

Fast Fashion: Buyers Be Aware

By Diana Chan | amdlawgroup.com
Products from stores like Forever 21, H&M, and ZARA have been coined as “fast fashion.” Fast fashion is typically described as the industry’s ability to design, manufacture, and sell new styles in stores within a fraction of time.

Mobile Marketing: Proceed with Caution

By Christina Severino | amdlawgroup.com
In addition to the soaring popularity of social media, the advances in technology have lead many fashion and beauty brands to target consumers through mobile technology. Companies such as Target offer an SMS service in which they send coupons to customers on a regular basis, right to their mobile device.

Fashion Icon: Pharrell Williams

As a teenager, Pharrell Williams began his own record studios called Neptune with his friend and worked with many famous artists such as Jay-Z, Gwen Stefani, and Britney Spears. He also helped produce Robin Thicke’s “Blurred Lines” and Daft Punk’s “Get Lucky”. In 2014, Mr. Williams became a voice coach on the popular television show The Voice. Throughout his career as a singer, producer, and songwriter, Pharrell Williams won many Grammy awards—but his talent doesn’t end there.

Rugby to Fashion

Tommy Bowe, an Ulster and Irish Lions rugby player, started a new gents brand clothing business called XV Kings Tommy Bowe Designs. He first involved himself in the fashion industry through collaboration with Lloyd & Pryce, a shoe brand.

Fashion Inspiration: Gabrielle Union

Gabrielle Monique Union is an American actress and former model. Among her notable roles is as the cheerleader opposite Kirsten Dunst in the film Bring it On. Union starred opposite Will Smith and Martin Lawrence in the blockbuster film Bad Boys II and played a medical doctor in the CBS drama series City of Angels.