An important aspect of intellectual property rights is the ability to create licensing agreements. However, an effective licensing agreement requires a few key factors.
Tadashi Yani, who became the second richest man in Japan, founded the relatively new Japanese brand Uniqlo. There are more than 1,500 stores around the world; New York’s Fifth Avenue Uniqlo store encounters 6,000 customers daily and each customer buys an average of four items. How did Uniqlo’s fashion label rise to the top in such a short period of time? Many fashion companies focus on the high fashion runway trends and translate them into affordable versions, but Uniqlo takes it back to the basics. Uniqlo’s clothes are simple and practical. Although the company only has few styles to choose from, each style of clothing comes in over a hundred colors. Because Uniqlo’s products are not elaborate, buying fabric is cheaper—which allows the company to provide cheaper prices for its consumers. Uniqlo also has a team of textile masters who develop new high-tech fabrics for the brand. For example, Uniqlo developed a line of underwear using heat-regulating fabric with Toray industries, a Japanese chemical company.
By Diana Chan | amdlawgroup.com
Technology has become key to fashion from creating the designs to marketing the product. But what about wearable technology as part of high-end fashion lines?
Gabrielle Monique Union is an American actress and former model. Among her notable roles is as the cheerleader opposite Kirsten Dunst in the film Bring it On. Union starred opposite Will Smith and Martin Lawrence in the blockbuster film Bad Boys II and played a medical doctor in the CBS drama series City of Angels.
By Mercedes Joshua | amdlawgroup.com
Willard Carol “Will” Smith Jr. is an American actor, producer, and rapper. He has been an inspiration to young men since 1998 when he achieved fame as a rapper under the name “The Fresh Prince.” In 1990, his popularity increased dramatically when he starred in the popular television series “The Fresh Prince of Bel-Air.” Smith moved from television to film, and ultimately starred in numerous blockbuster films. From the very beginning, Will Smith has been very passionate about the work he does, whether its movies, music or producing.
“Float like a butterfly, Sting like a bee…” These trademark words were spoken by legendary boxer Muhammad Ali, and may resurface again sooner than you think. On Wednesday, Under Armour, Incorporated announced that a multiyear agreement had just been reached with the famous boxer.
Actually, the deal was struck with Authentic Brands Group LLC, which purchased the licensing and management rights of Muhammad Ali in 2013. Packaged with with Ali’s coined phrases, will also be vintage video, and photos of Ali that will be utilized in a massive marketing campaign that will launch in March.
A lawsuit was filed in the New York Supreme Court by the founder of Spotted Friend, a company that offers a search engine tool in which people may find and purchase items found in pictures their friends have posted or shared with them. Spotted Friend has brought the action against Lindsay Lohan, her younger brother Michael Lohan, Jr., and Vigme, Inc (Vigme)
Cavalli, an Italian fashion designer, used direct design by artists from the San Francisco Mission District in his 2014 Spring and Summer clothing line. Three graffiti artists, Jason Williams, Victor Chapa, and Jeffrey Rubin, filed a lawsuit against Cavalli “for copyright infringement, unfair competition, and violations of the Lanham Act (false designation claim of origin)”, stated Walsh.