Mobile Marketing: Proceed with Caution

By Christina Severino | amdlawgroup.com
In addition to the soaring popularity of social media, the advances in technology have lead many fashion and beauty brands to target consumers through mobile technology. Companies such as Target offer an SMS service in which they send coupons to customers on a regular basis, right to their mobile device.

Fashion Icon: Pharrell Williams

As a teenager, Pharrell Williams began his own record studios called Neptune with his friend and worked with many famous artists such as Jay-Z, Gwen Stefani, and Britney Spears. He also helped produce Robin Thicke’s “Blurred Lines” and Daft Punk’s “Get Lucky”. In 2014, Mr. Williams became a voice coach on the popular television show The Voice. Throughout his career as a singer, producer, and songwriter, Pharrell Williams won many Grammy awards—but his talent doesn’t end there.

Fashion Inspiration: Gabrielle Union

Gabrielle Monique Union is an American actress and former model. Among her notable roles is as the cheerleader opposite Kirsten Dunst in the film Bring it On. Union starred opposite Will Smith and Martin Lawrence in the blockbuster film Bad Boys II and played a medical doctor in the CBS drama series City of Angels.

Fashion Inspiration: Will Smith

By Mercedes Joshua | amdlawgroup.com
Willard Carol “Will” Smith Jr. is an American actor, producer, and rapper. He has been an inspiration to young men since 1998 when he achieved fame as a rapper under the name “The Fresh Prince.” In 1990, his popularity increased dramatically when he starred in the popular television series “The Fresh Prince of Bel-Air.” Smith moved from television to film, and ultimately starred in numerous blockbuster films. From the very beginning, Will Smith has been very passionate about the work he does, whether its movies, music or producing.

Under Armour Is Beefing Up Its Regime with Ali, Curry, and Murray

“Float like a butterfly, Sting like a bee…” These trademark words were spoken by legendary boxer Muhammad Ali, and may resurface again sooner than you think. On Wednesday, Under Armour, Incorporated announced that a multiyear agreement had just been reached with the famous boxer.

Actually, the deal was struck with Authentic Brands Group LLC, which purchased the licensing and management rights of Muhammad Ali in 2013. Packaged with with Ali’s coined phrases, will also be vintage video, and photos of Ali that will be utilized in a massive marketing campaign that will launch in March.

Lindsay Lohan’s Shopping App Thwarted

A lawsuit was filed in the New York Supreme Court by the founder of Spotted Friend, a company that offers a search engine tool in which people may find and purchase items found in pictures their friends have posted or shared with them. Spotted Friend has brought the action against Lindsay Lohan, her younger brother Michael Lohan, Jr., and Vigme, Inc (Vigme)

The Battle Between Graffiti Artists and the High Culture of Fashion

Cavalli, an Italian fashion designer, used direct design by artists from the San Francisco Mission District in his 2014 Spring and Summer clothing line. Three graffiti artists, Jason Williams, Victor Chapa, and Jeffrey Rubin, filed a lawsuit against Cavalli “for copyright infringement, unfair competition, and violations of the Lanham Act (false designation claim of origin)”, stated Walsh.