The famous mouse ears logo is in the middle of a vicious battle between the giant Disney and Deadmau5. The firm has started a legal fight against DJ Deadmau5, pronounce as “Deadmouse” claiming his logo is too similar to their Mickey Mouse ears symbol. Disney has filed papers to prevent the attempt of registration of the mark consisting in a mouse head with black ears, black face, white eyes and white mouth.
By Ozelle Martin | amdlawgroup.com
Originality is the cornerstone for building a formidable identity for a brand. Marketers, branding professionals, entrepreneurs and the like spend a great deal of time brain-storming the elements that would ensure that a brand is memorable and readily identifiable by its consumers and potential consumers. Furthermore, the originality of a brand’s identify is the greatest reputational asset that any business can possess and it must be preserved and protected.