“Made-For Outlet” Fashion Lines: Friend or Foe?

By Christina Severino | amdlawgroup.com
The advent of outlet malls during the 1980s once primarily served as a depository for surplus and blemished merchandise of manufacturers. However, consumer demand for luxury brands in a lackluster U.S. economy has soared in recent years. There are currently over 13,000 outlet malls in the U.S. alone, each covering roughly 200,000 square feet. The demand has gone up so much that some brands are producing discounted lines specifically for outlet shops. For example, companies such as J. Crew and Ralph Lauren have designed lower-quality lines which mimic pieces found in their traditional store fronts and high-end department store chains. J. Crew has recently announced plans to open its own line of discount stores, “J. Crew Mercantile.” Retailers such as these will surely go toe-to-toe with “fast fashion” brands such as Forever 21, who rapidly produce low-priced replicas of lines fresh off the runway. They will also create another profitable channel for luxury brands, in order to reach cost-conscious consumers. On the other hand, will doing so threaten the command of the most sought-after labels?

Protecting Plants with Patents

When you come up with a new idea or method of doing something, amid all the excitement, you should think first about how to protect your new idea. That is what Dr. Nate Story did when he came up with his idea for the ZipGrow Tower. By protecting his invention, he was able to see his product come to fruition like never before.

Norwegian Men’s Underwear Company Trademark Too “Vulgar”?

The brand under investigation “Comfyballs”, established in Scandinavia in 2013 has been since expanding in Australia, New Zealand and UK. “Comfyballs” uses a design called PackageFront, which is supposed to reduce heat transfer and enable freer movements. The Norwegian brand was planning to release its product onto the US market this year but the USPTO has denied the company’s application to register the trademark in the US judging the name “vulgar”.

Under Armour Is Beefing Up Its Regime with Ali, Curry, and Murray

“Float like a butterfly, Sting like a bee…” These trademark words were spoken by legendary boxer Muhammad Ali, and may resurface again sooner than you think. On Wednesday, Under Armour, Incorporated announced that a multiyear agreement had just been reached with the famous boxer.

Actually, the deal was struck with Authentic Brands Group LLC, which purchased the licensing and management rights of Muhammad Ali in 2013. Packaged with with Ali’s coined phrases, will also be vintage video, and photos of Ali that will be utilized in a massive marketing campaign that will launch in March.

Alibaba: Protecting IP Rights in E-Commerce

As the e-commerce industry continues to thrive, the potential for infringing goods to seep into the e-commerce market is even greater, especially in countries like China, where the counterfeit products are more accessible and readily available. Alibaba is built on individual buyers and sellers—Alibaba doesn’t sell merchandise itself. What can you do if someone infringes on your intellectual property rights by doing things like selling counterfeit goods, fakes, or products with your trademark on this type of platform?

Loyalty can’t always buy you love: Why loyalty programs only go so far…

By Christina Severino | amdlawgroup.com
In an effort to build consumer loyalty, brands are increasingly putting more focus on loyalty programs more than price promotions and other discounts. A recent report by MarketingWeek indicated that promotions typically circulated through loyalty programs tend to be the most successful method of converting customers to their brand, through coupons or other reward point systems.

Why Women Will Continue Wearing Coach Handbags: The Psychology Behind Your Brand

Christina Serverino | amdlawgroup.com
Following my post last week regarding the blunders of outlet mall fashion, my curiosity led me to further focus on why (despite being out of style or season) consumers continue to flock in droves to discount retailers such as these, oftentimes in a stint of wanton disregard for the authority of the omnipresent “Fashion Police”. This curiosity led me to a Google search unveiling a patchwork of blog entries and even scholarly articles addressing the societal and scientific impact of consumer behavior and turnover rate of trends. The approaches of the bloggers and scientists seemed contradictory to one another: Bloggers expressed flagrant hostility towards certain trends, while researchers seemed to discredit such convictions, suggesting that the lust for luxury prevails. So what exactly is driving consumers to covet for couture: the product itself or elicited attention of the brand?

What You Should Know About Licensing Your Brand

By Chloe Coska | amdlawgroup.com
Licensing means renting or leasing an intangible asset to another party who want to use the brand. A licensing agreement grants the right to develop, manufacture, to market and sell a product or service associate with the brand. Licensing is a way to be engaged in new business without the cost of manufacturing, marketing or facilities etc…

Kuwait Under Fire Over Copyright issues

Kuwait is now subject to heightened scrutiny from the US Trade Representative as the country failed to implement better standards to improve its intellectual property regulation. The United States on Monday raised Kuwait higher on the list of countries to watch regarding potential breach of US trademark, copyright and intellectual property rights.

Lindsay Lohan’s Shopping App Thwarted

A lawsuit was filed in the New York Supreme Court by the founder of Spotted Friend, a company that offers a search engine tool in which people may find and purchase items found in pictures their friends have posted or shared with them. Spotted Friend has brought the action against Lindsay Lohan, her younger brother Michael Lohan, Jr., and Vigme, Inc (Vigme)

The Battle Between Graffiti Artists and the High Culture of Fashion

Cavalli, an Italian fashion designer, used direct design by artists from the San Francisco Mission District in his 2014 Spring and Summer clothing line. Three graffiti artists, Jason Williams, Victor Chapa, and Jeffrey Rubin, filed a lawsuit against Cavalli “for copyright infringement, unfair competition, and violations of the Lanham Act (false designation claim of origin)”, stated Walsh.

Battle of Ear Logos: Disney and Deadmau5

The famous mouse ears logo is in the middle of a vicious battle between the giant Disney and Deadmau5. The firm has started a legal fight against DJ Deadmau5, pronounce as “Deadmouse” claiming his logo is too similar to their Mickey Mouse ears symbol. Disney has filed papers to prevent the attempt of registration of the mark consisting in a mouse head with black ears, black face, white eyes and white mouth.