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Intellectual Property

Know What You Stand For

Originally posted 2013-03-06 17:52:51. By Tasha Schmidt | amdlawgroup.com Do you have a company or a brand that you have started? Are you aware of how you appear or what you stand for to people around you? In our day in age, not only should you be aware of how you are being viewed as […]

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Piece by Piece: Showcasing the Craftsmanship of your Masterpiece

By Christina Severino | amdlawgroup.com
The process of launching a new line of products or an addition to an existing collection often involves centering a marketing campaign on the reputation or quality of the brand producing it. The status of a brand itself is oftentimes heavily relied upon during promotions if the brand already carries the prestige of a higher-tiered luxury brand. Recently, Marc Jacobs launched its campaign for the addition of the “Incognito” handbag to its line. Rather than focusing in on the brand’s name and reputation, Marc Jacobs decided to take the alternative angle of showing consumers the origin and process of crafting its handbags.

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What Do You Think? Is the Internet Hurting Luxury Brands?

While most fashion brands have come embrace the idea of incorporating online shopping into their business models, about forty percent of luxury brands such as Celine and Chanel do not sell via the web. These brands usually feel negatively towards online because they view the internet as somehow damaging to their business.

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Lovely Lady Liberty: First Lady Fashion

By Christina Severino | amdlawgroup.com
In celebration of our independence this weekend, a fashion feature of our very own leading ladies is warranted and may even leave you star-struck to find out who foots the bill for their glamorous garb.

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Domain Names: Registration, Maintain and Monitor

Kathy Stewart | amdlawgroup.com

To introduce one to domain names and domain registration, one must begin with a basic understanding of the World Wide Web, in particular websites. Every computer on the Internet has an Internet protocol or IP address, which is a unique string of four numbers separated by periods, such as 165.166.0.2. Since remembering the IP address of Websites would be nearly impossible, a domain name system was created to replace the length of IP address thereby assigning a unique name to each numeric IP address. A domain name is therefore the unique name given to that particular website or IP address.

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I.P. News: Contact Lense Patents Submitted By Johnson & Johnson

Johnson & Johnson (J&J) has recently submitted a series of patent applications to the United States Patent and Trademark Office (USPTO) that focus on electronic content lenses. The company is known for its personal care and pharmaceutical products, but has lately directed its attention on innovations related to eye care. The list of J&J’s patents includes lense technology which would create a theromchromic shield that protects the eye from excessive sunlight. Another patent for contact lenses would utilize crystal elements, which would refract light and improve overall vision for the user. Two other patents related to eye care are design to prevent dry eye: one is a punctal plug that blocks drainage of the tear duct; the other is a fatty acid composition

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The Red Sole

In September 2012, the suit was brought to court again, and this time, the court recognized Louboutin’s trademark for having “secondary meaning” by way of the contrast between the red sole and a different color on the rest of the shoe. Still, because the YSL shoes in question were entirely red, not just on the soles, the court permitted continuing sale of the shoes.

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“Made-For Outlet” Fashion Lines: Friend or Foe?

By Christina Severino | amdlawgroup.com
The advent of outlet malls during the 1980s once primarily served as a depository for surplus and blemished merchandise of manufacturers. However, consumer demand for luxury brands in a lackluster U.S. economy has soared in recent years. There are currently over 13,000 outlet malls in the U.S. alone, each covering roughly 200,000 square feet. The demand has gone up so much that some brands are producing discounted lines specifically for outlet shops. For example, companies such as J. Crew and Ralph Lauren have designed lower-quality lines which mimic pieces found in their traditional store fronts and high-end department store chains. J. Crew has recently announced plans to open its own line of discount stores, “J. Crew Mercantile.” Retailers such as these will surely go toe-to-toe with “fast fashion” brands such as Forever 21, who rapidly produce low-priced replicas of lines fresh off the runway. They will also create another profitable channel for luxury brands, in order to reach cost-conscious consumers. On the other hand, will doing so threaten the command of the most sought-after labels?

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Protecting Plants with Patents

When you come up with a new idea or method of doing something, amid all the excitement, you should think first about how to protect your new idea. That is what Dr. Nate Story did when he came up with his idea for the ZipGrow Tower. By protecting his invention, he was able to see his product come to fruition like never before.

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