Trans-Pacific Partnership Wikileaks

Trans-Pacific Partnership Wikileaks

Incessant discussions on the TPP (Trans-Pacific Partnership) on Wikileaks focused on the Intellectual Property Chapter and the Pharmaceutical Industry. Concerned parties such as “Doctors Without Borders” disagree with the agreement for having an underlying “anti-generic” effect, whereas, the Obama administration pledges to encourage economic development and innovation of the pharmaceutical industry.

It’s A Trademark… But It’s Not Actually a “Mark”

Trademark law has developed tremendously over time, thanks in huge part to the thriving field of technology. What was once a law dedicated generally to what people see, has now become a law dedicated also to what we hear. Just think about it. When you’re sitting on your couch at home watching TV and you hear, “Easy, Breezy, Beautiful”, you almost already know that this is a Cover Girl commercial. Or think about when you’re riding in your car listening to the radio, and you hear, “Ba Da Ba Ba Baaahhh, I’m Lovin’ It”, you automatically know that it’s a McDonald’s commercial. Increasingly, trademark law has not only come to protect words that you see as images, but words as you hear as slogans too.

Brand Interaction: Take it from a Millennial

By Christina Severino | amdlawgroup.com
Although Baby Boomers still control roughly 70% the U.S.’s total disposable income, targeting “Gen Y” consumers is still a necessary evil for all brands. Generational gaps (both economically and socially) have turned the tables on brands, who are now struggling to keep up with the flighty and sometimes unpredictable behaviors of “Gen-Y”. A 2013 survey by Accenture.com claims that Millennials who use social media are 28% more likely to make a purchase because of a social media recommendation. It is not enough that they simply “like” the brand to make them loyal customers.

A Harlem Shake Infringement

Originally posted 2013-03-12 20:55:56. By Tasha Schmidt | amdlawgroup.com Have you heard of the “Harlem Shake?” The “Harlem Shake” is more than just a really popular video. Voices being heard in the background of the viral Internet hit on “Harlem Shake,” have caused quite the uproar. One of the individual’s whose voice can be heard […]

Market Segmentation and Intellectual Property

Intellectual property is a very important resource, and it is no surprise Forbes Magazine has called it among the most important resources in the 21st century. Despite what product or service a business makes or provides, intellectual property is being created and used in some way. Whether it be a trademark or confidential information, it is important for a business to protect its intellectual property.

Trademark Squatting Gets Nowhere: Dsquared2 Won Back Its Legal Distributorship in China

Originally posted 2014-01-21 17:10:02. By Sindy Wenjin Ding | amdlawgroup.com A big periodic victory belongs to Dsquared2. This well-known fashion brand successfully secured its legal distributorship in China after experiencing a really hard time fighting for the legitimate sources for distribution of its products. The court in Hangzhou, in the decision, gave a green light […]

Counterfeit Fashion

Originally posted 2013-03-13 19:01:49. By Tasha Schmidt | amdlawgroup.com As many people’s wallets are getting tighter it seems more people are sacrificing buying genuine luxury goods and instead are investing in fake fashion goods. Counterfeit fashion and brand imitation is going on all over the world. Some people may unknowingly be buying fake products, as […]

What You Need to Know About Tariffs and International Trade

By Eliana Rocchi | amdlawgroup.com
Tariffs have been a touchy issue in global economics for hundreds of years. Simply, tariffs are taxes on imported goods. If the United States taxed coffee beans coming in from Colombia, that tax would be a tariff. They are mainly a device to protect domestic industries so as to encourage companies to purchase goods between each other, helping the national economy grow without giving any business to foreign enterprises.

Water Gun Settlement is No Laughing Matter

The creator of Nerf toy guns and the Super Soaker water gun has been awarded 72.9 million in royalties from toymaker Hasbro Inc. according to the company’s law firm King & Spalding. Atlanta-based Johnson Research and Development Co. and founder Lonnie Johnson had been in a royalty dispute with Hasbro. According to the representing law firms Hasbro had underpaid royalties for the Nerf line of toys from 2007 to 2012.

P.E.A. and MGM Fighting Over Eastwood Films

P.E.A. Films, Inc. is seeking to terminate MGM’s (Metro-Goldwyn-Meyer) contracts which granted licensing rights for three films headlined by Clint Eastwood (“The Good, the Bad and the Ugly” and “For a Few Dollars More”) and Marlon Brando (Last Tango). The films at issue were all produced by P.E.A.’s legendary Alberto Grimaldi. P.E.A. has filed its complaint in New York federal court against MGM, seeking damages starting at $5 million.

How to #Registeryourhashtag

By Ann Marie Sallusti | amdlawgroup.com
Hashtags are any word or words that have the pound (or hash) symbol in front of them. They are used to get certain words to trend on the Internet via twitter, instagram, Facebook and other social media networks. Anything can be a hashtag. For example, #mybrand, #awesome, #dolls, #trademark, and #fashion. Hashtags can be used to trigger discussions via twitter and other social media websites. A user can register their hashtag using the twubs website and track the use their hashtag receives from the Internet and social media networks. Hashtags can help get a user circulate his/her idea across the market. Additionally, hashtags can emphasize a point the user is trying to make about an event in the world or a personal experience.

Mobile Marketing: Proceed with Caution

By Christina Severino | amdlawgroup.com
In addition to the soaring popularity of social media, the advances in technology have lead many fashion and beauty brands to target consumers through mobile technology. Companies such as Target offer an SMS service in which they send coupons to customers on a regular basis, right to their mobile device.

New Moves for an Old Can

Why get up and throw trash in the can, when you can toss trash anywhere and the can moves to you? The Smart Trash Can does just that, with help from a sensor and computer, the can knows where your trash will fall and moves by itself to catch the trash before it hits the ground. A Japanese engineer, Minoru Kurata, created the Smart Trash Can that uses a wall-mounted sensor to pick up the direction of the thrown trash.