Market Segmentation and Intellectual Property

Intellectual property is a very important resource, and it is no surprise Forbes Magazine has called it among the most important resources in the 21st century. Despite what product or service a business makes or provides, intellectual property is being created and used in some way. Whether it be a trademark or confidential information, it is important for a business to protect its intellectual property.

Tips for Marketing Your Fashion Business in China – International Business Law – Case Study #4

An example of a trademark would be the “swoosh” logo that we identify with Nike. The swoosh, “Just do it,” and the name itself, “Nike,” are all trademarked phrases or images that belong to the Nike Corporation. When we see the swoosh logo, hear “Just do it,” or see the word “Nike,” we immediately are reminded of the style of their shoes, their comfort, and the lifestyle that we expect to be offered from the organization. Because these images and phrases inspire such brand awareness and loyalty, they are very coveted. To ensure that Nike is the only organization that can make use of and profit from their logos and slogans, they have them trademarked. Trademarks are words, phrases, symbols or designs that identify and distinguish the source of the goods of one party from those of others.

Amazon Buys Comedy Service Rooftop Media to Expand Digital Content

Amazon is buying an online comedy Service Rooftop Media. At first this does not appear as an important transaction; however, Amazon’s goal is aimed toward a broader ambition of becoming a media and entertainment powerhouse. Amazon has concluded the deal through Audible an audiobooks service company that the firm bought for $300 Million in 2008.

International Takedown Request not Working – International Intellectual Property Law – Case Study #4

A report from the UK’s IP Crime Group says that the British Recorded Music Industry has found and removed 4,298,729 illegally hosted digital music files back in 2011. The group also removed 61,232 illegally hosted digital music files in the UK alone. The Publishers Association has so far issued over 200,000 takedown notices to over 5,200 infringing domains with about a 90% removal success rate (Peoples).

International Corporate Compliance Support – Case Study #1

“KDBM Publishing” (a fictitious company) has recently expanded its business in Hong Kong, China. There, they face higher printing costs than back home in the United States. Members of KDBM have offered payment to local government officials in China to try and get discounted printing prices. This action constitutes bribery, and is in direct violation of the FCPA, or the Foreign Corrupt Practices Act. The FCPA conceptually falls under a larger legal issue known as Corporate Compliance.

International Business Law – Case Study #1

“KDBM Publishing” (a fictitous name) is a publishing firm based in the United States that is looking to expand its business overseas. Searching for a new country to do business in, various problems arose as to deciding where to expand towards. Some countries had different labor and environmental standards, while others had higher printing costs. These are common issues that arise while doing business globally. However, there are legal mechanisms that work at making doing business abroad more copacetic and uniform.

Twitter Changes its Copyright Policy

Twitter has made a significant change in its copyright policy, deciding to “withhold” tweets that receive a copyright complaint. The original tweet will be replaced with a message that reads, “This Tweet from @Username has been withheld in response to a report from the copyright holder.” The message also includes a link to Twitter’s “Copyright and Digital Millennium Copyright Act Policy” page.

Kaught Red Handed: Kardashians Sued for Stolen Name

Originally posted 2013-03-18 17:06:40. By Kathleen Melhorn | amdlawgroup.com   After adding an H in “Kroma”, the Kardashians are facing a multi-million dollar lawsuit over their new line of beauty products. In fact, a judge ruled that all of the products be removed from over 5,000 retail stores because of the brand theft. The sisters are […]

Doing Business in Brazil

By Chloe Coska | amdlawgroup.com
Brazil is one of the fastest growing economies in the world, Brazil has also become a manufacturing center which means that exporting and importing can be a lucrative business. The Brazilian government heavily encourages business entrepreneurship and investments in the country. Brazil could be an obvious choice for companies to do business, however, there are many factors to consider and requirements in order to do proper business conduct in the country.

Nestle Loses Battle to Trademark the “Kit-Kat” Design in the U.K.

Nestle Loses Battle to Trademark the “Kit-Kat” Design in the U.K.

The Advocate General of the Court of Justice of the European Union (EU) advised the European Court that Nestlé’s attempts to trademark the Kit Kat’s distinctive four-fingered shape does not comply with EU law. This opinion is likely to effectively end Nestlé’s attempts to trademark the shape of the candy as European Court judges usually follow the opinions of advocate generals.

Corporate Responsibility: B-Corp Better Benefit for Businesses

Corporate Responsibility: B-Corp Better Benefit for Businesses

hat are 26 states, including D.C., doing that is changing the business world as we know it? How are these states capitalizing on one of the largest entrepreneurial and business booms of this decade? Everyone is familiar with the three, most prevalent, kinds of corporations in the U.S. They are the C Corporation; the S Corporation, and the Limited Liability Company also known as the LLC. But what if I told you that 26 states, including D.C. have adopted a new form of business model? A business model that promotes socially responsible investing, corporate social responsibility, and social entrepreneurship, yet still makes money?