Market Segmentation and Intellectual Property

Intellectual property is a very important resource, and it is no surprise Forbes Magazine has called it among the most important resources in the 21st century. Despite what product or service a business makes or provides, intellectual property is being created and used in some way. Whether it be a trademark or confidential information, it is important for a business to protect its intellectual property.

International Business Law – Case Study #1

“KDBM Publishing” (a fictitous name) is a publishing firm based in the United States that is looking to expand its business overseas. Searching for a new country to do business in, various problems arose as to deciding where to expand towards. Some countries had different labor and environmental standards, while others had higher printing costs. These are common issues that arise while doing business globally. However, there are legal mechanisms that work at making doing business abroad more copacetic and uniform.

Kaught Red Handed: Kardashians Sued for Stolen Name

Originally posted 2013-03-18 17:06:40. By Kathleen Melhorn | amdlawgroup.com   After adding an H in “Kroma”, the Kardashians are facing a multi-million dollar lawsuit over their new line of beauty products. In fact, a judge ruled that all of the products be removed from over 5,000 retail stores because of the brand theft. The sisters are […]

Apple Gets Baked With Lawsuit…Again

Originally posted 2013-03-18 17:08:48. By Kathleen Melhorn| amdlawgroup.com   A popular audio company by the name of THX is filing a lawsuit against the multinational electronics corporation for creating a speaker that has already been patented. THX created what they call the “Slot Speaker” back in the early 2000’s, and proceeded to patent the unique […]

Nestle Loses Battle to Trademark the “Kit-Kat” Design in the U.K.

Nestle Loses Battle to Trademark the “Kit-Kat” Design in the U.K.

The Advocate General of the Court of Justice of the European Union (EU) advised the European Court that Nestlé’s attempts to trademark the Kit Kat’s distinctive four-fingered shape does not comply with EU law. This opinion is likely to effectively end Nestlé’s attempts to trademark the shape of the candy as European Court judges usually follow the opinions of advocate generals.

An Important Question to Ask When Providing Sight to One Billion People

So you have come up with a great invention that can help not only millions but billions of the worlds poor see. How are you able to keep costs down while scaling up on production?

This is the question professor Josh Silver is grasping the answer to. Back in 1985, when discussing with a colleague about the possibility of producing glasses, that can be adjusted without the need for the expensive machinery or the obstetrician altogether. This conversation sparked Mr. Silver’s quest to help the poor of the world see.