Originally posted 2013-03-20 18:04:34. By Tasha Schmidt | amdlawgroup.com It is important to trademark your name, especially when it is your band’s name, and this is exactly what this Asian rock group is attempting to do. Except the rock group is trying to trademark the name, “The Slants.” The band tried to trademark the name […]
Originally posted 2013-03-27 00:03:25.
Tadashi Yani, who became the second richest man in Japan, founded the relatively new Japanese brand Uniqlo. There are more than 1,500 stores around the world; New York’s Fifth Avenue Uniqlo store encounters 6,000 customers daily and each customer buys an average of four items. How did Uniqlo’s fashion label rise to the top in such a short period of time? Many fashion companies focus on the high fashion runway trends and translate them into affordable versions, but Uniqlo takes it back to the basics. Uniqlo’s clothes are simple and practical. Although the company only has few styles to choose from, each style of clothing comes in over a hundred colors. Because Uniqlo’s products are not elaborate, buying fabric is cheaper—which allows the company to provide cheaper prices for its consumers. Uniqlo also has a team of textile masters who develop new high-tech fabrics for the brand. For example, Uniqlo developed a line of underwear using heat-regulating fabric with Toray industries, a Japanese chemical company.
An example of a trademark would be the “swoosh” logo that we identify with Nike. The swoosh, “Just do it,” and the name itself, “Nike,” are all trademarked phrases or images that belong to the Nike Corporation. When we see the swoosh logo, hear “Just do it,” or see the word “Nike,” we immediately are reminded of the style of their shoes, their comfort, and the lifestyle that we expect to be offered from the organization. Because these images and phrases inspire such brand awareness and loyalty, they are very coveted. To ensure that Nike is the only organization that can make use of and profit from their logos and slogans, they have them trademarked. Trademarks are words, phrases, symbols or designs that identify and distinguish the source of the goods of one party from those of others.
So you have come up with a great invention that can help not only millions but billions of the worlds poor see. How are you able to keep costs down while scaling up on production?
This is the question professor Josh Silver is grasping the answer to. Back in 1985, when discussing with a colleague about the possibility of producing glasses, that can be adjusted without the need for the expensive machinery or the obstetrician altogether. This conversation sparked Mr. Silver’s quest to help the poor of the world see.
By Eliana Rocchi | amdlawgroup.com
What is a born global firm? Think of Skype, Google, Logitech, etc. A born global firm is “a business organization that, from inception, seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries.”
With the entire hype surrounding apple, one would assume it was the only company to use the “i” before the name of the product it was selling. Unfortunately, this is not true in Brazil where Apple has been sued for using the term “iPhone”. Brazil is the largest Latin American country and Apple products are currently on the market there. However, other electronics companies are there as well.
Contrary to popular belief, it is not always the big companies that win intellectual property lawsuits. Even with excessive amounts of money at their disposal and employees to rigorously seek out potential infringement on their behalf, the big chains of the world sometimes lose to the little guy. In fact, this is exactly what happened in a fairly recent case in which McDonald’s sued McCurry, a restaurant in Malaysia that serves Indian food, and seems to be the direction a more recent case is headed in which McDonald’s is suing Supermac’s.
A copyright is a right to prevent others from using your originally authored work. To protect their creative ingenuity, as well as to ensure that they are the only ones who can make use of and profit from their material, authors of artistic or intellectual works have their material copyrighted. Those who have copyrighted material have many exclusive rights, such as the right to reproduce the work, distribute copies to the public for sale, and perform the work. Since anything you create can be copyrighted, copyrights can protect endless types of creative work. Some examples are recorded music, books, software codes, video games, paintings, plays, or sculptures.
For the umpteenth time, Facebook is facing copyright infringement charges this week. After a Dutch family realized Facebook had very similar features to the invention made by their deceased kin, a lawsuit was issued. A Dutch programmer by the name of Jos Van Der Meer made a program that was much like a “social diary” and linked content from third party sites. He was also granted a patent for this feature in 1998, long before Facebook was even thought about. Facebook’s “like” button has this same feature allowing users to like different companies and/or products in the advertising bar on the side of the site.
Intellectual property is a very important resource, and it is no surprise Forbes Magazine has called it among the most important resources in the 21st century. Despite what product or service a business makes or provides, intellectual property is being created and used in some way. Whether it be a trademark or confidential information, it is important for a business to protect its intellectual property.
Amazon is buying an online comedy Service Rooftop Media. At first this does not appear as an important transaction; however, Amazon’s goal is aimed toward a broader ambition of becoming a media and entertainment powerhouse. Amazon has concluded the deal through Audible an audiobooks service company that the firm bought for $300 Million in 2008.
Globalization has become a reality for the planet. The very loose and fluid definition of globalization is summed in an often-quoted quote by former Secretary-General of the United Nations, Kofi Annan, “It has been said that arguing against globalization is like arguing against the laws of gravity.” Globalization is the notion that the emerging and sustainable marketplace is global as opposed to regional or national. Ostensibly, in order to compete in the global market, place a business owner ought to have a more far-reaching international mindset. We are no longer marketing just to the people that see your billboard or shingle, the internet makes all things global.
By Eliana Rocchi | amdlawgroup.com
Located in the heart of Europe and third in the world in attracting foreign direct investments, France could prove to be a strategically good choice for expanding your business.
An emerging push in India toward the patenting of cow urine may help shed a light on pharmaceutical patent policy and healthcare.