Johnson & Johnson (J&J) has recently submitted a series of patent applications to the United States Patent and Trademark Office (USPTO) that focus on electronic content lenses. The company is known for its personal care and pharmaceutical products, but has lately directed its attention on innovations related to eye care. The list of J&J’s patents includes lense technology which would create a theromchromic shield that protects the eye from excessive sunlight. Another patent for contact lenses would utilize crystal elements, which would refract light and improve overall vision for the user. Two other patents related to eye care are design to prevent dry eye: one is a punctal plug that blocks drainage of the tear duct; the other is a fatty acid composition
Even before you establish a brand, there are steps you can take to protect your intellectual property.
When you come up with a new idea or method of doing something, amid all the excitement, you should think first about how to protect your new idea. That is what Dr. Nate Story did when he came up with his idea for the ZipGrow Tower. By protecting his invention, he was able to see his product come to fruition like never before.