The Super Bowl is set to be played this Sunday, February 1, 2015, and while many are wrapped up in the deflate-gate controversy surrounding the New England Patriots following the AFC Championship Game against the Indianapolis Colts, some are still left scratching their heads concerning Marshawn Lynch’s presence (or lack thereof) in the media.
“Float like a butterfly, Sting like a bee…” These trademark words were spoken by legendary boxer Muhammad Ali, and may resurface again sooner than you think. On Wednesday, Under Armour, Incorporated announced that a multiyear agreement had just been reached with the famous boxer.
Actually, the deal was struck with Authentic Brands Group LLC, which purchased the licensing and management rights of Muhammad Ali in 2013. Packaged with with Ali’s coined phrases, will also be vintage video, and photos of Ali that will be utilized in a massive marketing campaign that will launch in March.