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In this episode, we discuss the Top 10 Reasons to Protect Your Brand.
The lead-off quote:
The best lightning rod for your protection is your own spine. — Ralph Waldo Emerson
- Prevent brand confusion
- Recovery of damages
- Incontestability after 5 years
- Public perception
- Easier to prove trademark infringement
- Puts others on notice of your brand
- Protects smaller brands
- Preventing infringing goods from entering the U.S.
- Brand investment