By Chloe Coska | amdlawgroup.com Clearwater PODS was awarded on the September 25th $62million of damages in a lawsuit against U-Haul for the use of PODS. The word PODS will...
Originally posted 2012-08-01 18:50:48.
An alliance known as the Center for Copyright Information has been formed between Internet Service Providers (ISP’s) and owners of copyrighted material to help inhibit copyright infringement on the internet. The partnership consists of Internet Service Providers AT&T, Cablevision, Comcast, Time Warner Cable, and Verizon, with the Motion Picture Association of America and the Recording Industry Association of America. The plan proposed by the coalition is unlike anything done in the past to stop piracy. It is entirely non punitive, and is aimed at education (Law Librarian Blog).
Their objective is to inform consumers who inadvertently or intentionally distribute content over peer-to-peer networks about the evils of copyright infringement, and to educate them on legal ways to obtain, share, and enjoy movies and music protected by copyright. The goal on implementing this is to redirect the potential copyright infringer to an educational page that will explain to them why copyright infringement is wrong, and how they can more ethically go about enjoying copyrighted material, before they actually do any harm (Law Librarian Blog).
There are concerns being raised as to the implementation of this practice. Many are uncomfortable with the thought of having their internet activity being monitored by ISP’s or content holders. However, the Executive Director of the Center for Copyright Information, Jell Lesser, explains that nobody’s personal information is at stake, especially identities (Lesser).
Lesser has gone on to explain that there is little resembling “monitoring” going on. Content holders will use technical methodologies to identify alleged infringements over peer-to-peer networks and will request that notices be passed on to subscribers of the participating ISPs (Lesser).
The alerts will also be progressive in scale, with initial alerts focusing on making consumers aware of their activity and highlighting legal ways to enjoy content. The system also includes mitigation measures that may temporarily reduce internet speed or the redirection to a landing page until the subscriber contacts the ISP or reviews educational information. If the activity stops, the alerts stop (Lesser).
The approach is very unorthodox, but all involved are confident of this new approach. Instead of punishing copyright infringers, the Center for Copyright Information’s primary goal is education. They are confident that their system, based on information and deterrence, will not only help slow down online piracy, but help educate consumers on how to legally enjoy content so as to help make the internet a more ethically conscious environment altogether.
A copyright is a right to prevent others from using your originally authored work. To protect their creative ingenuity, as well as to ensure that they are the only ones who can make use of and profit from their material, authors of artistic or intellectual works have their material copyrighted. Those who have copyrighted material have many exclusive rights, such as the right to reproduce the work, distribute copies to the public for sale, and perform the work. Since anything you create can be copyrighted, copyrights can protect endless types of creative work. Some examples are recorded music, books, software codes, video games, paintings, plays, or sculptures.
For more information on copyright law contact the AMD Law Group at www.amdlawgroup.com or (800)605-0785.
“Some Details Emerge On The ISP Copyright Infringement Monitoring.” Law Library Blog. N.p. 22 Jul.
2012. Web. 1 Aug. 2012. http://lawprofessors.typepad.com/law_librarian_blog/2012/07/some
Lesser, Jill. “How to keep web copyright infringers honest.”CNN. N.p. 17 Jul. 2012. Web. 1 Aug. 2012. <