By Tikwiza Nkowane|www.amdlawgroup.com Ever since Twitter used hashtags, the phenomenon took off with a storm and is not letting up. Businesses and individuals are now using this as a powerful...
Originally posted 2014-11-20 11:00:24.
By Mercedes Joshua | amdlawgroup.com
Samantha Jagger is from the Perth suburb of Nedlands in Western Australia and is the inventor of UPheels. Jagger had working on the UPheels for quite a while, but in the past she has studied journalism, commerce and taken a course in drafting to help her design her inventions. Over the years she’s had a range of jobs from real estate to toy sales and educational development and she is currently studying design at university.
Inspiration for UPheels was a combination of things, like ruining shoes at outdoor weddings in the grass; sinking in the grass altogether; a friend suffering a spiral fracture to her ankle when her heel caught in some decking; ruining shoes just walking to work, (when the heels snapped off in the cracks of the pavement). One day Jagger was setting up for a work function which involved assembling what felt like millions of disposable champagne flutes with attachable foot bases. That was when she realized that if she had a base that was big enough and strong enough, it could fit onto the bottom of a stiletto.
UPheels are clear plastic supports which attach to the base of a high heeled shoe to prevent the narrow spikes from sinking into soft surfaces. They are designed to help you negotiate uneven ground like grass, sand, pavers or timber decking by increasing the surface area on the bottom of the heel. They are fixed to your shoe by means of a small cup which your heel slides into.
The cup can be adjusted to give a snug fit to a range of heel sizes by means of a small plastic cap or plug, a bit like a sock for your heel! This fits over the heel and molds to the correct shape when you put the heel into the cup, giving you a snug fit. Because UPheels are not glued to your heel, they can be easily attached or removed as required. UPheels increase the surface area of the heel; they encourage you to put more weight on your heel, rather than adopting the “walking on tiptoe” gait which you often see as people teeter along on their pin point 5” inch heels. I think this is a really creative invention. Jagger saw that a lot of women were struggling with this problem and came up with a very unique way to fix it.
Image Credit: http://www.abc.net.au/tv/newinventors/txt/s2182483.htm