BY AURELIA MITCHELL DURANT Globalization has become a reality for the planet. The very loose and fluid definition of globalization is summed in an often-quoted quote by former Secretary-General of...
Originally posted 2013-03-06 17:52:51.
By Tasha Schmidt | amdlawgroup.com
Do you have a company or a brand that you have started? Are you aware of how you appear or what you stand for to people around you? In our day in age, not only should you be aware of how you are being viewed as a physical company and business, but also how you appear in the virtual world. If you choose to not define yourself or trademark your identity, then others will do it for you, and how you appear or what your products get associated with may not be what you had in mind.
Many top brands and corporations are making sure that they are protected and their identity is not being used the wrong way on social media sites and other websites. And if they find out that they are, they are making sure to take action. The idea of a “brand” and “marketing yourself,” is not a new phenomenon, however, the way information spreads and gets interpreted is another story. Property is property whether it is physical or “virtual.” You do not want someone to be pretending to be you, just like you do not want someone taking your brand, along with your ideas and using them as their own. Take a minute and think about how you, your business, or corporation might be viewed as and make sure your ideas are protected.
For inquiries involving your intellectual property be sure to contact AMD Law.
The Modesto Bee, http://www.modbee.com/2013/03/05/2606108/diane-stafford-know-your-brand.html