Originally posted 2015-01-16 11:00:15.
One of the new trends circulating in the fashion industry is gender-neutral fashion. Natalia Manzocco, the owner of Future is the Future, is a part of this movement. Future is the Future is a website that sells gender-neutral clothing and accessories.
Manzocco, a resident of Canada, spends hours on websites sifting through preowned pieces that can highlight both men’s muscles and women’s curves. The 27-year-old is on a crusade to break gender divisions in stores. Manzocco’s crusade began when she wanted to mix menswear pieces into her own wardrobe.
She states, “I was thinking wouldn’t it be awesome if I could find a vintage men’s tuxedo, but shopping for vintage clothing is difficult because of the variation in how things are cut. ” Manzocco decided against taking second-hand men’s tuxedo to a taylor to be taken in or settling for a similar style of women’s blazers. Instead she put together Future is the Future in an attempt to help others who had similar issues with finding gender-neutral clothing.
The gender neutral pieces found on Future is the Future come with appropriate measurements and the traditional size labels for both men and women. The website also carries accessories such as handmade reversible bow ties and floral lapel pins.
Ben Barry, a fashion professor at Ryerson University, was extremely excited when he heard about Future is the Future. He explains, “For some (Future is the Future) may be seen as radical, but a lot of people are rejecting these gender categories because they are a lot more playful with shopping in different sections and wearing garments that are made for men and women…It’s the future of the fashion industry.”
Although it is hard to change this aspect of the fashion industry there are movements both in the US and Europe to do so. Designers such as Yves St. Laurent and J.W. Anderson have recently experimented with gender neutral clothing and trends.
Additionally, new fashion company owner such as Sara Medd are also pushing for gender-neutral fashion. Medd is the founder a clothing startup company called Greyscale Goods. The purpose of her company is to provide its customers with a box packed with gender-neutral brands from which they could choose from.
Medd says “The true heart of the fashion industry is open-minded. Androgynous clothing is nearly there. It’s the next step.”
The legal intellectual property issues that come along with altering fashion in such a drastic way are much more complex than what one thinks. AMD Law Group provides comprehensive intellectual property services for all of our clients. Contact our office to learn more about how we can help you if you are interested in developing a brand for gender-neutral fashion.