By Tikwiza Nkowane|www.amdlawgroup.com A federally protected trademark can be retained indefinitely if maintained in accordance with the laws. After going through the effort of obtaining federal protection of a Trademark,...
Originally posted 2015-01-20 11:00:01.
Following-up on the court’s decision that New York’s Fashion Week venue be moved, the show is confirmed to be moving somewhere downtown for September. There is speculation that the show will be located in multiple venues to give designers flexibility. Once the Culture Shed opens in 2017, the search for a new venue might be over. The venue located in Hudson Yard on West 30th Street will have four runways, several studios, and an exhibition space. New York Fashion Week’s contract with Lincoln Center that allowed the show to use its venue until 2020 now is rendered moot.
Additionally, Mercedes-Benz will no longer be sponsoring the event so therefore the multi-day event will simply be called New York Fashion Week instead of Mercedes-Benz Fashion Week. A representative of Mercedes-Benz commented on the change, “Our relationship with fashion is not ending, and we do support fashion globally.” Apparently, Mercedes-Benz supports over fifty fashion-related engagements in thirty countries.
Organizers of the New York Fashion Week, WME-IMG, is in the process of acquiring Made Fashion Week, New York Fashion Week’s rival organization. Made Fashion Week embodies an attitude of cooperation instead of competition unlike the vibe surrounded by New York Fashion Week. The venues in Made Fashion Week were offered to young designers who could not afford a tent in New York Fashion Week. More designers as of late were beginning to show their collections at MADE or in other specialized locations. Perhaps this acquisition demonstrates the fashion industry’s desire for more personalized exhibition spaces.
Key words: Mercedes-Benz, New York, fashion, week, WME-IMG, Lincoln Center, and Mazdack Rassi