BY AURELIA MITCHELL DURANT Globalization has become a reality for the planet. The very loose and fluid definition of globalization is summed in an often-quoted quote by former Secretary-General of...
By Peter Falivene | Editor: Kristen Daly | www.amdlawgroup.com
On June 24, 2016, the maker of Samuel Adams Boston Lager filed a trademark application with the Trademark Office for BREXIT in Class 033 for hard cider. This application was filed on an intent-to-use basis, foreshadowing that there will be a “BREXIT” cider coming out soon. “BREXIT” is a combination of the words “Britain” and “exit” and is a term used to describe the withdrawal of the United Kingdom from the European Union. The European Union is an economic and political partnership that involves 28 European countries. It was created after World War II with the idea that countries that are trading are less likely to go to war with each other.
There are also other “BREXIT” trademarks that are pending at the moment: one for clothing and another for dietary and nutritional supplements. The plans for a “BREXIT” cider have not been revealed yet, but it has been stated that the company has worked with cider companies from the United Kingdom and has sourced apples from them for their other ciders.
Sam Adams is a Boston-based company listed in the United States and worth $2.1 billion. The company as of now is unsure how the name would be used, but it is likely that it will be used in a small batch of hard cider out of the company’s Angry Orchard research and development orchard. The Angry Orchard brand has already been a huge success in the United States market, commanding over 50% of the hard cider market.
It will be interesting to see if and when Sam Adams will be able to acquire the trademark and how the mark will be used. This “BREXIT” brand could lead to substantial monetary gains for the company, especially in regards to UK consumers.
Image Link: http://www.nytimes.com/2016/06/21/world/europe/brexit-britain-eu-explained.html?_r=0