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Brand

007: Eight Thoughts About Developing a Viable Business Idea

Eight Thoughts About Developing a Viable Business Idea =
When you start, do not worry about viability.
Sometimes the best discoveries come by accident.
Look for ideas that require as little capital as possible.
Seek out ideas that will general some quick sales.
Look for products or services that can withstand your growing pains.
Seek to develop a product where there are a quantifiable number of customers.
Avoid products that are merely an extension of a competitor’s product.
Stay away from products that depend on government approval.

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How Facebook Opened a Door That Was Already Open

The disruptive nature of Facebook’s platform is that for many users it has become a connector; a way to connect with others and feel relevant.  In some respects, the platform appeals to our human insecurities and the need to be seen. We share, post, comment and read posts with very little regard for whether they are fake news or fake posts. Unconscious bias prompts us to believe what we want to believe and call the rest fake. But what is real is that Facebook has not mastered the art of being social and in some ways, has denigrated it.

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The Brand Protection Woes of the Fashion Brand Zara: Chinese Trademark “Hijacking”

News about Zara is all over the press lately. Zara’s founder, Amancio Ortega, recently surpassed Warren Buffet as the world’s second-richest man; several days later, the billionaire was also accused of being one of the most racist. Now, a $40 million discrimination lawsuit claiming he favors hiring employees who are “straight, Spanish and Christian”, has been filed against him. This lawsuit absolutely adds fuel to the flames for Zara, because remotely in China, Zara’s “backyard” is “on fire”.

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What You Should Know About Licensing Your Brand

By Chloe Coska | amdlawgroup.com
Licensing means renting or leasing an intangible asset to another party who want to use the brand. A licensing agreement grants the right to develop, manufacture, to market and sell a product or service associate with the brand. Licensing is a way to be engaged in new business without the cost of manufacturing, marketing or facilities etc…

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A Tale of Two Stores: To Change or Not to Change

By Breanna Pendilton | amdlawgroup.com
With back to school shopping just around the corner, I can’t help but wonder what happened to some of my own favorite back to school stores. Stores like JC Penney’s and Abercrombie and Fitch were all the rage growing up when it was time to do school shopping and now, these two stores are basically non-existent. “What happened to them?” you ask: Change. With the times changing, stores like these found themselves plummeting in sales and holding on by a thread, literally.

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Self-Proclaimed Beats Co-Founder Being Sued by Apple

The recent purchase of Beats Electronics by Apple for $3 billion has left self-proclaimed Beats co-founder Steve Lamar in the dust. Last week, Apple (Beats Electronics, LLC—“Beats”) filed a lawsuit against Lamar claiming false advertisement and unfair competition. Beats contends Lamar has falsely claimed that he is a co-founder of the company, with Dr. Dre (Andre Young) and Jimmy Iovine. The company further asserts that Lamar has never had an ownership interest in Beats Electronics, LLC.

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My Interest in Patent Protection as a Legal Professional

When you come across something you are interested in what do you do?  For me, I research the topic to find out more as it leads to expanding my knowledge, understanding, and interest.  This is exactly what happened when I researched the law regarding patents, what defines a patent and why it is important to get protection for your inventions. 
My first sense of curiosity into patent law was the design of the Dyson vacuum cleaner, invented by the British inventor and industrial designer, Sir James Dyson. I remember seeing the vacuum cleaner for the first time and being amazed at a vacuum that does not need a bag.   My curiosity grew from there. 

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Protecting the Personal Brand of Youtubers

What would you say if someone told you to protect your personality?  The first thing you would probably think about is why would someone do that?! The answer is social media, particularly YouTubers.  YouTube was activated on Monday, February 14, 2005, and since then, it has been used as more than a platform to share video content.  Now the platform is used to make money, whether as a full-time, or money on the side.

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What is Cyber-Squatting?

During the early years of the Internet, when businesses did not fully understand the marketing value of the Internet, there were some who saw the profit opportunity of claiming ownership of a domain name that they did not intend to use. These individuals would often register the domain name of a successful company in order to sell them back to the business at a significant markup or squat on the domain until it was sought by the successful company.

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