Originally posted 2015-09-24 11:20:41. By Sindy Ding-Voorhees, We are proud of our fashion brand Client —— Gregorio Sanchez —— for successfully presenting his 2016 Spring/Summer collection at Mercedes Benz New York Fashion Week. This is the brand’s second time showcasing at New York Fashion Week. Both times were cooperated with the prestigious bi-coastal fashion […]

Parody or Trademark Infringement? The Tale of Print T-Shirts

By Ozelle Martin |
Lately, there seems to be a sudden burst in the number of print t-shirt lines that bear designs that are strikingly similar to those of well-known luxury brands such as Chanel, Gucci, Louis Vuitton, and Givenchy. Undoubtedly, these print t-shirt creators have ventured such a path, in an effort to appeal to the audiences of these very brands to whom they have become parasitic. With ammunition, in the form of potent legal departments, in tow- many of these brands are shooting off cease and desist letters like paintballs. Very often, their claim is that the printed t-shirt creators are infringing upon their marks. In response, the printed t-shirt creators raise their shields and assert that their inspired designs are mere parodies, a defense borrowed from copyright law’s fair use doctrine.

Protecting the Personal Brand of Youtubers

What would you say if someone told you to protect your personality?  The first thing you would probably think about is why would someone do that?! The answer is social media, particularly YouTubers.  YouTube was activated on Monday, February 14, 2005, and since then, it has been used as more than a platform to share video content.  Now the platform is used to make money, whether as a full-time, or money on the side.

Going Global: Don’t Get Lost in Translation

By Diana Chan |
As businesses go global, catering to the local culture becomes an enormous factor in the success of the brand. Translations and images are often interpreted in different ways and what works in the United States may not be kindly accepted in another country. Even large corporations that spend millions of dollars on marketing have created failing campaigns from lack of research or minor mistakes.

Doing Business in Brazil

By Chloe Coska |
Brazil is one of the fastest growing economies in the world, Brazil has also become a manufacturing center which means that exporting and importing can be a lucrative business. The Brazilian government heavily encourages business entrepreneurship and investments in the country. Brazil could be an obvious choice for companies to do business, however, there are many factors to consider and requirements in order to do proper business conduct in the country.

Brand Interaction: Take it from a Millennial

By Christina Severino |
Although Baby Boomers still control roughly 70% the U.S.’s total disposable income, targeting “Gen Y” consumers is still a necessary evil for all brands. Generational gaps (both economically and socially) have turned the tables on brands, who are now struggling to keep up with the flighty and sometimes unpredictable behaviors of “Gen-Y”. A 2013 survey by claims that Millennials who use social media are 28% more likely to make a purchase because of a social media recommendation. It is not enough that they simply “like” the brand to make them loyal customers.

Michael Kors… Or Michael Yours…and Hers…and His

By Breanna Pendilton |
The Michael Kors brand is arguably one of the most expensive and well-known labels in today’s fashion world. But these same characteristics, (expensive and well-known) are exactly what’s destroying the reputation of this brand. Outlet stores and small business are jacking down the prices, and while the good ole’ Michael Kors’ stores still exist, customers are much more apt to buying them cheaper at other discount stores and retailers.

Mobile Marketing: Proceed with Caution

By Christina Severino |
In addition to the soaring popularity of social media, the advances in technology have lead many fashion and beauty brands to target consumers through mobile technology. Companies such as Target offer an SMS service in which they send coupons to customers on a regular basis, right to their mobile device.

My Interest in Patent Protection as a Legal Professional

When you come across something you are interested in what do you do?  For me, I research the topic to find out more as it leads to expanding my knowledge, understanding, and interest.  This is exactly what happened when I researched the law regarding patents, what defines a patent and why it is important to get protection for your inventions. 
My first sense of curiosity into patent law was the design of the Dyson vacuum cleaner, invented by the British inventor and industrial designer, Sir James Dyson. I remember seeing the vacuum cleaner for the first time and being amazed at a vacuum that does not need a bag.   My curiosity grew from there. 

What You Need to Know About Tariffs and International Trade

By Eliana Rocchi |
Tariffs have been a touchy issue in global economics for hundreds of years. Simply, tariffs are taxes on imported goods. If the United States taxed coffee beans coming in from Colombia, that tax would be a tariff. They are mainly a device to protect domestic industries so as to encourage companies to purchase goods between each other, helping the national economy grow without giving any business to foreign enterprises.

The Tale of Trademark Registration: What Can Tyler Perry Teach You?

By Ozelle Martin |
Tyler Perry is a highly acclaimed film creator, screen and play writer, actor and now, a new trademark owner. Recently, he was involved in a blistering trademark battle, in the case of Tyler Perry Studios, LLC v. Kimberly Kearney. The featured actor in this tale of the trademark registration of “What Would Jesus Do?” was “use in commerce.”