+1-800-650-1559 U.S.contact@amdlawgroup.com

branding

007: Eight Thoughts About Developing a Viable Business Idea

Eight Thoughts About Developing a Viable Business Idea =
When you start, do not worry about viability.
Sometimes the best discoveries come by accident.
Look for ideas that require as little capital as possible.
Seek out ideas that will general some quick sales.
Look for products or services that can withstand your growing pains.
Seek to develop a product where there are a quantifiable number of customers.
Avoid products that are merely an extension of a competitor’s product.
Stay away from products that depend on government approval.

Read More

Coke’s “Zero” victory in the U.S. Patent and Trademark Office

A three-judge panel on the U.S. Patent and Trademark Office Trial and Appeal Board (“TTAB”) granted Coca-Cola rights to trademark the term “Zero” for its soft drink products. This decision was a major victory for the company. Since 2003, Coca-Cola has been trying to win exclusive rights to the no-calorie beverage brand name-and they finally hav

Read More

How Facebook Opened a Door That Was Already Open

The disruptive nature of Facebook’s platform is that for many users it has become a connector; a way to connect with others and feel relevant.  In some respects, the platform appeals to our human insecurities and the need to be seen. We share, post, comment and read posts with very little regard for whether they are fake news or fake posts. Unconscious bias prompts us to believe what we want to believe and call the rest fake. But what is real is that Facebook has not mastered the art of being social and in some ways, has denigrated it.

Read More

Licensing for Small Businesses

An important aspect of intellectual property rights is the ability to create licensing agreements. However, an effective licensing agreement requires a few key factors.

Read More

Under Armour Is Beefing Up Its Regime with Ali, Curry, and Murray

“Float like a butterfly, Sting like a bee…” These trademark words were spoken by legendary boxer Muhammad Ali, and may resurface again sooner than you think. On Wednesday, Under Armour, Incorporated announced that a multiyear agreement had just been reached with the famous boxer.

Actually, the deal was struck with Authentic Brands Group LLC, which purchased the licensing and management rights of Muhammad Ali in 2013. Packaged with with Ali’s coined phrases, will also be vintage video, and photos of Ali that will be utilized in a massive marketing campaign that will launch in March.

Read More

The Brand Protection Woes of the Fashion Brand Zara: Chinese Trademark “Hijacking”

News about Zara is all over the press lately. Zara’s founder, Amancio Ortega, recently surpassed Warren Buffet as the world’s second-richest man; several days later, the billionaire was also accused of being one of the most racist. Now, a $40 million discrimination lawsuit claiming he favors hiring employees who are “straight, Spanish and Christian”, has been filed against him. This lawsuit absolutely adds fuel to the flames for Zara, because remotely in China, Zara’s “backyard” is “on fire”.

Read More

A Tale of Two Stores: To Change or Not to Change

By Breanna Pendilton | amdlawgroup.com
With back to school shopping just around the corner, I can’t help but wonder what happened to some of my own favorite back to school stores. Stores like JC Penney’s and Abercrombie and Fitch were all the rage growing up when it was time to do school shopping and now, these two stores are basically non-existent. “What happened to them?” you ask: Change. With the times changing, stores like these found themselves plummeting in sales and holding on by a thread, literally.

Read More

Brand Interaction: Take it from a Millennial

By Christina Severino | amdlawgroup.com
Although Baby Boomers still control roughly 70% the U.S.’s total disposable income, targeting “Gen Y” consumers is still a necessary evil for all brands. Generational gaps (both economically and socially) have turned the tables on brands, who are now struggling to keep up with the flighty and sometimes unpredictable behaviors of “Gen-Y”. A 2013 survey by Accenture.com claims that Millennials who use social media are 28% more likely to make a purchase because of a social media recommendation. It is not enough that they simply “like” the brand to make them loyal customers.

Read More

First Step to Federally Protecting Your Trademark

By Ann Marie Sallusti | amdlawgroup.com
Trademarks are not just a mark on a product. Trademarks make products identifiable to consumers and are essentially the product that is being sold. Trademarks “may” be federally registered with the United States Patent and Trademark Office (USPTO), but registration is not mandatory in the United States. Unlike most countries, the United States follows the first to use rule when protecting trademark rights. The first to use rule protects the trademark rights of the first party who uses the trademark of a certain product or service in commerce. Therefore, if a creator satisfies the requirement of using the trademark in commerce in the United States, the creator’s work will be protected. On the other hand, most other countries follow the first to file rule when protecting trademark rights, which protects the trademark rights of the first party to file an application and receive registration for a certain product or service.

Read More

Why Women Will Continue Wearing Coach Handbags: The Psychology Behind Your Brand

Christina Serverino | amdlawgroup.com
Following my post last week regarding the blunders of outlet mall fashion, my curiosity led me to further focus on why (despite being out of style or season) consumers continue to flock in droves to discount retailers such as these, oftentimes in a stint of wanton disregard for the authority of the omnipresent “Fashion Police”. This curiosity led me to a Google search unveiling a patchwork of blog entries and even scholarly articles addressing the societal and scientific impact of consumer behavior and turnover rate of trends. The approaches of the bloggers and scientists seemed contradictory to one another: Bloggers expressed flagrant hostility towards certain trends, while researchers seemed to discredit such convictions, suggesting that the lust for luxury prevails. So what exactly is driving consumers to covet for couture: the product itself or elicited attention of the brand?

Read More

My Interest in Patent Protection as a Legal Professional

When you come across something you are interested in what do you do?  For me, I research the topic to find out more as it leads to expanding my knowledge, understanding, and interest.  This is exactly what happened when I researched the law regarding patents, what defines a patent and why it is important to get protection for your inventions. 
My first sense of curiosity into patent law was the design of the Dyson vacuum cleaner, invented by the British inventor and industrial designer, Sir James Dyson. I remember seeing the vacuum cleaner for the first time and being amazed at a vacuum that does not need a bag.   My curiosity grew from there. 

Read More