Market Segmentation and Intellectual Property

Intellectual property is a very important resource, and it is no surprise Forbes Magazine has called it among the most important resources in the 21st century. Despite what product or service a business makes or provides, intellectual property is being created and used in some way. Whether it be a trademark or confidential information, it is important for a business to protect its intellectual property.

Tips for Marketing Your Fashion Business in China – International Business Law – Case Study #4

An example of a trademark would be the “swoosh” logo that we identify with Nike. The swoosh, “Just do it,” and the name itself, “Nike,” are all trademarked phrases or images that belong to the Nike Corporation. When we see the swoosh logo, hear “Just do it,” or see the word “Nike,” we immediately are reminded of the style of their shoes, their comfort, and the lifestyle that we expect to be offered from the organization. Because these images and phrases inspire such brand awareness and loyalty, they are very coveted. To ensure that Nike is the only organization that can make use of and profit from their logos and slogans, they have them trademarked. Trademarks are words, phrases, symbols or designs that identify and distinguish the source of the goods of one party from those of others.

Are B-Corp’s Better for Business?

On the question are B-Corp’s are better for business? It is clear that B-Corp’s are better for society. Over 26 states are changing the corporate landscape. These states capitalizing on one of the largest entrepreneurial and business booms of this decade. Most are familiar with the three, most prevalent, kinds of corporate formation structures in the U.S.; the C Corporation; the S Corporation, and the Limited Liability Company also known as the LLC. But 26 states, including the District of Columbia, have adopted a new form of business model; the B-Corporation. The B-Corporation represents a business model that promotes socially responsible investing, corporate social responsibility, and social entrepreneurship; while remaining profitable.

Amazon Buys Comedy Service Rooftop Media to Expand Digital Content

Amazon is buying an online comedy Service Rooftop Media. At first this does not appear as an important transaction; however, Amazon’s goal is aimed toward a broader ambition of becoming a media and entertainment powerhouse. Amazon has concluded the deal through Audible an audiobooks service company that the firm bought for $300 Million in 2008.

International Corporate Compliance Support – Case Study #1

“KDBM Publishing” (a fictitious company) has recently expanded its business in Hong Kong, China. There, they face higher printing costs than back home in the United States. Members of KDBM have offered payment to local government officials in China to try and get discounted printing prices. This action constitutes bribery, and is in direct violation of the FCPA, or the Foreign Corrupt Practices Act. The FCPA conceptually falls under a larger legal issue known as Corporate Compliance.

International Business Law – Case Study #1

“KDBM Publishing” (a fictitous name) is a publishing firm based in the United States that is looking to expand its business overseas. Searching for a new country to do business in, various problems arose as to deciding where to expand towards. Some countries had different labor and environmental standards, while others had higher printing costs. These are common issues that arise while doing business globally. However, there are legal mechanisms that work at making doing business abroad more copacetic and uniform.

A Tale of Two Stores: To Change or Not to Change

By Breanna Pendilton | amdlawgroup.com
With back to school shopping just around the corner, I can’t help but wonder what happened to some of my own favorite back to school stores. Stores like JC Penney’s and Abercrombie and Fitch were all the rage growing up when it was time to do school shopping and now, these two stores are basically non-existent. “What happened to them?” you ask: Change. With the times changing, stores like these found themselves plummeting in sales and holding on by a thread, literally.

[The Forefront of Fashion Law] On-the-spot Report of 4th Annual Fashion Law Symposium

Originally posted 2014-04-22 18:33:30. By Sindy Wenjin Ding | amdlawgroup.com The Fashion Law Institute’s 4th Annual Symposium entitled “The spectrum of Style” was held in Fordham Law School in New York on Apr 4. I attended the symposium as a Fashion Law practitioner at AMD LAW, as well as a Fordham Law alumna. The Symposium […]

The Not So iLife of Apple

With the entire hype surrounding apple, one would assume it was the only company to use the “i” before the name of the product it was selling. Unfortunately, this is not true in Brazil where Apple has been sued for using the term “iPhone”. Brazil is the largest Latin American country and Apple products are currently on the market there. However, other electronics companies are there as well.