Market Segmentation and Intellectual Property

Intellectual property is a very important resource, and it is no surprise Forbes Magazine has called it among the most important resources in the 21st century. Despite what product or service a business makes or provides, intellectual property is being created and used in some way. Whether it be a trademark or confidential information, it is important for a business to protect its intellectual property.

Protecting Your Brand: U.S. Customs and Border Patrol

By Diana Chan | amdlawgroup.com
Last summer, the United States Customs & Border Patrol (CBP) in Los Angeles, California, seized over 16,000 counterfeit Hermès handbags, valued at $295,665. If they were genuine Hermès handbags, the total retail price would have been nearly $211 million. In May of this year, CBP in Jersey City, New Jersey, intercepted 185 counterfeit guitars bearing trademarks such as Gibson, Les Paul, and Martin. The counterfeit guitars were being sold for $200 to $500, while the retail price of genuine models range from $2,000 to $54,000.

Be Aware of Google’s Copyright Infringement Policy Changes – International Intellectual Property Law – Case Study #10

Originally posted 2012-08-21 15:42:26. The search engine, Google has made some very interesting changes to its search algorithm aimed at deterring the use of sites that host copyright infringing content. This is a critical step in protecting valuable creative content on the internet. Google is now taking into account the number of valid copyright removal […]

International Business Law – Case Study #1

“KDBM Publishing” (a fictitous name) is a publishing firm based in the United States that is looking to expand its business overseas. Searching for a new country to do business in, various problems arose as to deciding where to expand towards. Some countries had different labor and environmental standards, while others had higher printing costs. These are common issues that arise while doing business globally. However, there are legal mechanisms that work at making doing business abroad more copacetic and uniform.

International Intellectual Property – Case Study #1

Imagine a publishing firm based in the United States called “KDBM Publishing” (a fictitious company). At PJD, they specialize in novels of fictions, and children’s books. To protect the creative ingenuity of their authors, PJD has copyrighted all of their works. However, copyright laws in foreign countries work differently than those in the United States. For example, in Canada, the dissemination of digital files is legal as long as the distributor is not making a profit. In the United States however, this is as known as piracy, and is illegal. If a citizen of Canada had digital files of PJD Publishing’s works and decided to distribute them for free, although this would legal in Canada, they would be in violation of The United States copyright law. Creating a consistent legal framework internationally are the efforts of international intellectual property law. In achieving this, intellectual property owners do business internationally while being protected by global intellectual property standards.