Tips for Marketing Your Fashion Business in China – International Business Law – Case Study #4

An example of a trademark would be the “swoosh” logo that we identify with Nike. The swoosh, “Just do it,” and the name itself, “Nike,” are all trademarked phrases or images that belong to the Nike Corporation. When we see the swoosh logo, hear “Just do it,” or see the word “Nike,” we immediately are reminded of the style of their shoes, their comfort, and the lifestyle that we expect to be offered from the organization. Because these images and phrases inspire such brand awareness and loyalty, they are very coveted. To ensure that Nike is the only organization that can make use of and profit from their logos and slogans, they have them trademarked. Trademarks are words, phrases, symbols or designs that identify and distinguish the source of the goods of one party from those of others.

The Not So iLife of Apple

With the entire hype surrounding apple, one would assume it was the only company to use the “i” before the name of the product it was selling. Unfortunately, this is not true in Brazil where Apple has been sued for using the term “iPhone”. Brazil is the largest Latin American country and Apple products are currently on the market there. However, other electronics companies are there as well.

Where to incorporate? – Delaware, Wisconsin, Nevada, or at Home?

By Ann Marie Sallusti | amdlawgroup.com
According to the internal affairs doctrine the state of incorporation will govern dealings and issues that are internal to the corporation, including but not limited to, fiduciary duties, shareholder rights, and other particular corporate issues. On the other hand, issues that are external to the operation of the corporation may be brought elsewhere. Therefore, a business owner’s decision to incorporate in a certain state determines what corporate law will govern the entity. A business owner should take legal issues, taxes, fees and incorporation requirements into consideration when deciding where to incorporate. Recently, business owners have been contemplating three states when determining where to incorporate – Delaware, Wisconsin and Nevada.

Billionaire Richard Branson and Copyright – International Intellectual Property Law – Case Study #8

A copyright is a right to prevent others from using your originally authored work. To protect their creative ingenuity, as well as to ensure that they are the only ones who can make use of and profit from their material, authors of artistic or intellectual works have their material copyrighted. Those who have copyrighted material have many exclusive rights, such as the right to reproduce the work, distribute copies to the public for sale, and perform the work. Since anything you create can be copyrighted, copyrights can protect endless types of creative work. Some examples are recorded music, books, software codes, video games, paintings, plays, or sculptures.

People must LIKE to sue Facebook

For the umpteenth time, Facebook is facing copyright infringement charges this week. After a Dutch family realized Facebook had very similar features to the invention made by their deceased kin, a lawsuit was issued. A Dutch programmer by the name of Jos Van Der Meer made a program that was much like a “social diary” and linked content from third party sites. He was also granted a patent for this feature in 1998, long before Facebook was even thought about. Facebook’s “like” button has this same feature allowing users to like different companies and/or products in the advertising bar on the side of the site.

Market Segmentation and Intellectual Property

Intellectual property is a very important resource, and it is no surprise Forbes Magazine has called it among the most important resources in the 21st century. Despite what product or service a business makes or provides, intellectual property is being created and used in some way. Whether it be a trademark or confidential information, it is important for a business to protect its intellectual property.

Amazon Buys Comedy Service Rooftop Media to Expand Digital Content

Amazon is buying an online comedy Service Rooftop Media. At first this does not appear as an important transaction; however, Amazon’s goal is aimed toward a broader ambition of becoming a media and entertainment powerhouse. Amazon has concluded the deal through Audible an audiobooks service company that the firm bought for $300 Million in 2008.

Protecting Your Brand: U.S. Customs and Border Patrol

By Diana Chan | amdlawgroup.com
Last summer, the United States Customs & Border Patrol (CBP) in Los Angeles, California, seized over 16,000 counterfeit Hermès handbags, valued at $295,665. If they were genuine Hermès handbags, the total retail price would have been nearly $211 million. In May of this year, CBP in Jersey City, New Jersey, intercepted 185 counterfeit guitars bearing trademarks such as Gibson, Les Paul, and Martin. The counterfeit guitars were being sold for $200 to $500, while the retail price of genuine models range from $2,000 to $54,000.