The number of design infringement cases have been increasing, as the Intellectual Property Enterprise Court, a court equivalent to the High Court regarding intellectual property matters, based in London, is hearing cases faster and at a far less cost.
For up and coming designers, fashion week provides an opportunity to get recognized and to make their mark in the fashion world. But how much does it actually cost to get to that point? Is it worth launching your own line?
By Christina Severino | amdlawgroup.com
The prevalence of counterfeit fashion has increasingly threatened the integrity and presence of luxury brands on a global stage. For every misspelled logo, clumsy stich or questionable cashmere sweater, profits collected from these counterfeits do more than fool the purchaser; they undermine the ingenuity of the original brand and potentially fund other criminal conduct that may go undiscovered.
New York Fashion Week has been running into quite some trouble these past couple years. Back in spring of 2013, iconic designers such as Michael Kors, Diane Von Furstenberg and Vera Wang left the Lincoln Center venue for New York Fashion Week. Now a recent settlement orders New York Fashion Week to move from the Lincoln Center after its February 2015 show.
In 2005, LVMH, a conglomerate that owns Louis Vuitton, Céline, Marc Jacobs, Möet & Chandon, Dom Pérignon, and several other luxury brands, brought an action in French court against Google for trademark infringement. Now, after a 10-year legal dispute, LVMH and Google have come to a settlement agreement and have decided to join together to fight the advertising and promotion of counterfeit products.
By Diana Chan | amdlawgroup.com
Technology has become key to fashion from creating the designs to marketing the product. But what about wearable technology as part of high-end fashion lines?
As a teenager, Pharrell Williams began his own record studios called Neptune with his friend and worked with many famous artists such as Jay-Z, Gwen Stefani, and Britney Spears. He also helped produce Robin Thicke’s “Blurred Lines” and Daft Punk’s “Get Lucky”. In 2014, Mr. Williams became a voice coach on the popular television show The Voice. Throughout his career as a singer, producer, and songwriter, Pharrell Williams won many Grammy awards—but his talent doesn’t end there.
By Diana Chan | amdlawgroup.com
How do we critique fashion? What is fashion? How is it defined? Is fashion defined by the trends? or the uniqueness? or the quality? or the time period? There are such diverse brands, cuts, fabrics, accessories, colors that at first glance, fashion doesn’t seem like the type of industry that can be critically analyzed. There are too many factors, nothing is standard, and it is continually changing. Unlike art, the fashion industry is heavily business-oriented and centered on hard-pressed deadlines and at times mass production. So how can we critique fashion?
Tadashi Yani, who became the second richest man in Japan, founded the relatively new Japanese brand Uniqlo. There are more than 1,500 stores around the world; New York’s Fifth Avenue Uniqlo store encounters 6,000 customers daily and each customer buys an average of four items. How did Uniqlo’s fashion label rise to the top in such a short period of time? Many fashion companies focus on the high fashion runway trends and translate them into affordable versions, but Uniqlo takes it back to the basics. Uniqlo’s clothes are simple and practical. Although the company only has few styles to choose from, each style of clothing comes in over a hundred colors. Because Uniqlo’s products are not elaborate, buying fabric is cheaper—which allows the company to provide cheaper prices for its consumers. Uniqlo also has a team of textile masters who develop new high-tech fabrics for the brand. For example, Uniqlo developed a line of underwear using heat-regulating fabric with Toray industries, a Japanese chemical company.
Tommy Bowe, an Ulster and Irish Lions rugby player, started a new gents brand clothing business called XV Kings Tommy Bowe Designs. He first involved himself in the fashion industry through collaboration with Lloyd & Pryce, a shoe brand.
An example of a trademark would be the “swoosh” logo that we identify with Nike. The swoosh, “Just do it,” and the name itself, “Nike,” are all trademarked phrases or images that belong to the Nike Corporation. When we see the swoosh logo, hear “Just do it,” or see the word “Nike,” we immediately are reminded of the style of their shoes, their comfort, and the lifestyle that we expect to be offered from the organization. Because these images and phrases inspire such brand awareness and loyalty, they are very coveted. To ensure that Nike is the only organization that can make use of and profit from their logos and slogans, they have them trademarked. Trademarks are words, phrases, symbols or designs that identify and distinguish the source of the goods of one party from those of others.
Mercedes Joshua | amdlawgroup.com
Fashion inspiration can come from anyone, but the person I believe to really inspire fashion is Dr. Maya Angelou. She was one of the most renowned and influential voices of our time. She encouraged people and inspired them to be something more and, without realizing it, she also became a fashion icon. Because she was such a role model to young black women, they looked up to her in everything she did and what she wore. Dr. Angelou was a great poet, memoirist, novelist, educator, dramatist, producer, actress, historian, filmmaker, and civil rights activist. She also never conformed to social stereotypes when it came to clothes. She had a very classic and modern look all at the same time. She always looked so comfortable in whatever she was wearing. Her clothes truly expressed who she was, a classy woman.
Gabrielle Monique Union is an American actress and former model. Among her notable roles is as the cheerleader opposite Kirsten Dunst in the film Bring it On. Union starred opposite Will Smith and Martin Lawrence in the blockbuster film Bad Boys II and played a medical doctor in the CBS drama series City of Angels.
An Italian eyewear luxury brand, Luxottica, announced their future partnership with Intel to create fashionable smart eyewear. Luxottica own many well known brands such like Ray-Ban, Oakley and Persol; the company also collaborates with Chanel, Prada, Giorgio Armani, Miu Miu, Tory Burch, and Stella McCartney. Intel and Luxottica plan to develop smart technology for eyewear designed and perceived to be worn in the future.
One of fashion’s newest trends is the utilization of 3D printing technology to produce custom made clothing, footwear, and jewelry. This is just one of the innovative ways that fashion designers have been changing the face of the fashion market. Martje Dijkstra, is a distinguishing Dutch fashion designer that incorporates 3D technology into her pieces in some groundbreaking ways.