Originally posted 2015-09-24 11:20:41. By Sindy Ding-Voorhees, We are proud of our fashion brand Client —— Gregorio Sanchez —— for successfully presenting his 2016 Spring/Summer collection at Mercedes Benz New York Fashion Week. This is the brand’s second time showcasing at New York Fashion Week. Both times were cooperated with the prestigious bi-coastal fashion […]

Protecting Your Invention Internationally: More Possible Than Ever Before

In today’s global marketplace, it’s hard for an entrepreneur with a great idea to know whether their idea will be protected when the economy drives it from one country to the next. The amount of regulations involved and the language barriers can be daunting, and sometimes the paperwork can be very confusing. Fortunately, some measures exist that make it easier for modern inventors to market their products in many different countries. The Patent Cooperation Treaty (PCT) is a treaty designed to assist entrepreneurs in repeating the patent process in other countries where they might like to market their idea.

Going Global: Don’t Get Lost in Translation

By Diana Chan |
As businesses go global, catering to the local culture becomes an enormous factor in the success of the brand. Translations and images are often interpreted in different ways and what works in the United States may not be kindly accepted in another country. Even large corporations that spend millions of dollars on marketing have created failing campaigns from lack of research or minor mistakes.

Doing Business in Brazil

By Chloe Coska |
Brazil is one of the fastest growing economies in the world, Brazil has also become a manufacturing center which means that exporting and importing can be a lucrative business. The Brazilian government heavily encourages business entrepreneurship and investments in the country. Brazil could be an obvious choice for companies to do business, however, there are many factors to consider and requirements in order to do proper business conduct in the country.

What is Cyber-Squatting?

During the early years of the Internet, when businesses did not fully understand the marketing value of the Internet, there were some who saw the profit opportunity of claiming ownership of a domain name that they did not intend to use. These individuals would often register the domain name of a successful company in order to sell them back to the business at a significant markup or squat on the domain until it was sought by the successful company.

International Hashtag Protection

Ever since Twitter used hashtags, the phenomenon took off with a storm and is not letting up.  Businesses and individuals are now using this as a powerful marketing tool to help brand and promote catchy slogans.  As a continuing topic from the blog How to #Registeryourhashtag, once a hashtag is trademarked trademark infringement can occur.  This blog looks at the differences in interpreting when hashtag trademark infringement occurs in the US and Internationally.

Luxury Beneath the Label: Protecting Your Brand at a Molecular Level with DNA Marking

By Christina Severino |
The prevalence of counterfeit fashion has increasingly threatened the integrity and presence of luxury brands on a global stage. For every misspelled logo, clumsy stich or questionable cashmere sweater, profits collected from these counterfeits do more than fool the purchaser; they undermine the ingenuity of the original brand and potentially fund other criminal conduct that may go undiscovered.

China Making Strides to Establish Specialized Court for Intellectual Property

China is taking strides to establish specialized courts to handle intellectual property cases. Over the next two weeks, China plans to set up its first specialized court in Beijing, and by the end of the year, intellectual property courts will be set up in Shanghai and Southern Guangzhou. China has been criticized for its lack of enforcement of intellectual property rights, but in recent years, it has made several developments to its intellectual property laws.

Billionaire Richard Branson and Copyright – International Intellectual Property Law – Case Study #8

A copyright is a right to prevent others from using your originally authored work. To protect their creative ingenuity, as well as to ensure that they are the only ones who can make use of and profit from their material, authors of artistic or intellectual works have their material copyrighted. Those who have copyrighted material have many exclusive rights, such as the right to reproduce the work, distribute copies to the public for sale, and perform the work. Since anything you create can be copyrighted, copyrights can protect endless types of creative work. Some examples are recorded music, books, software codes, video games, paintings, plays, or sculptures.

Market Segmentation and Intellectual Property

Intellectual property is a very important resource, and it is no surprise Forbes Magazine has called it among the most important resources in the 21st century. Despite what product or service a business makes or provides, intellectual property is being created and used in some way. Whether it be a trademark or confidential information, it is important for a business to protect its intellectual property.