The fashion brand, Ralph Lauren, well-known for its “Polo Player” logo recently won a trademark battle against FreshSide. Back In late 2009, FreshSide Ltd. applied to register a trademark with OHIM, the EU body responsible for Community Trademark registrations. FreshSide, which does business as “Chuck” applied to register a mark consisting of a polo player on a bicycle.
In 2005, LVMH, a conglomerate that owns Louis Vuitton, Céline, Marc Jacobs, Möet & Chandon, Dom Pérignon, and several other luxury brands, brought an action in French court against Google for trademark infringement. Now, after a 10-year legal dispute, LVMH and Google have come to a settlement agreement and have decided to join together to fight the advertising and promotion of counterfeit products.
One of fashion’s newest trends is the utilization of 3D printing technology to produce custom made clothing, footwear, and jewelry. This is just one of the innovative ways that fashion designers have been changing the face of the fashion market. Martje Dijkstra, is a distinguishing Dutch fashion designer that incorporates 3D technology into her pieces in some groundbreaking ways.
While most fashion brands have come embrace the idea of incorporating online shopping into their business models, about forty percent of luxury brands such as Celine and Chanel do not sell via the web. These brands usually feel negatively towards online because they view the internet as somehow damaging to their business.
By Christina Severino | amdlawgroup.com
The prevalence of counterfeit fashion has increasingly threatened the integrity and presence of luxury brands on a global stage. For every misspelled logo, clumsy stich or questionable cashmere sweater, profits collected from these counterfeits do more than fool the purchaser; they undermine the ingenuity of the original brand and potentially fund other criminal conduct that may go undiscovered.
An important aspect of intellectual property rights is the ability to create licensing agreements. However, an effective licensing agreement requires a few key factors.
By Diana Chan | amdlawgroup.com
Thinking about expanding your brand? An advantage of licensing a brand includes expanding the brand in connection with high-end products.
By Diana Chan | amdlawgroup.com
Products from stores like Forever 21, H&M, and ZARA have been coined as “fast fashion.” Fast fashion is typically described as the industry’s ability to design, manufacture, and sell new styles in stores within a fraction of time.
For up and coming designers, fashion week provides an opportunity to get recognized and to make their mark in the fashion world. But how much does it actually cost to get to that point? Is it worth launching your own line?
Chanel, the corporation, claimed that Chanel’s Salon, LLC and Chanel Jones committed trademark infringement and trademark dilution of its brand name CHANEL. Because Chanel Jones used the trade names CHANEL’S SALON and CHANEL’S COSMETOLOGY SALON without Chanel’s permission, the industry filed a lawsuit alleging that she impinged on the company’s intellectual property rights. Prior to the lawsuit, Chanel sent a letter requesting Chanel Jones to change the name of her salon but there was no response and attempts to settle the dispute were unsuccessful.
As a teenager, Pharrell Williams began his own record studios called Neptune with his friend and worked with many famous artists such as Jay-Z, Gwen Stefani, and Britney Spears. He also helped produce Robin Thicke’s “Blurred Lines” and Daft Punk’s “Get Lucky”. In 2014, Mr. Williams became a voice coach on the popular television show The Voice. Throughout his career as a singer, producer, and songwriter, Pharrell Williams won many Grammy awards—but his talent doesn’t end there.
The number of design infringement cases have been increasing, as the Intellectual Property Enterprise Court, a court equivalent to the High Court regarding intellectual property matters, based in London, is hearing cases faster and at a far less cost.
Designer for Atelier de Geste, Beau Rhee was surprised to find one of the models in John Galliano’s debut show at London Fashion Week wearing a two-toned legging design that she featured in her own collection. Rhee watched the fashion show on Monday to see the Maison Margiela fashion show and was excited for the new haute couture fashion designs. Unsure whether the similar designs were simply coincidence or mere imitation, Rhee posted the pictures on Twitter and Instagram to receive her followers’ opinions.
New York Fashion Week has been running into quite some trouble these past couple years. Back in spring of 2013, iconic designers such as Michael Kors, Diane Von Furstenberg and Vera Wang left the Lincoln Center venue for New York Fashion Week. Now a recent settlement orders New York Fashion Week to move from the Lincoln Center after its February 2015 show.
London Fashion Week has been the event that has introduced many new trends and creative fashion designs. The fashion industry has struggled with the issue of intellectual property as other countries, particularly China, threaten the fashion companies through counterfeit products. Fashion designer Henry Holland, warns others participating in the Fashion Week, about the dangers of intellectual property theft. Henry Holland, who owns House of Holland, thought that the start of the event was the perfect time to raise awareness of this issue. Since Mr. Holland owns a small company, the dangers of stolen designs from larger companies harm his business. His fear is that once his designs are shown in London Fashion Week, counterfeiters can easily manufacture and distribute his ideas before him.